Shopping Curitiba Mall: 5 Crazy Days Liquidation
Run before it's over.
Advertising Agency: OpusMúltipla, Curitiba, Brazil
Creative Director: Denilson Pucci, Renato Cavalher
Art Director: Pericles Mores Kwiatkowski
Copywriter: Diego Pianaro
Photographer: Antônio Wolff


12 Comments
Nice technique. Too bad the shop is closed when the message appears. It' should have said: Don't run, it's already too late! :-P
http://twitter.com/royschellekens
Hate advertising? Make better ads.
Valid point!
Nice
In Brazil, the mall closed only after 23h and 20h the night falls, so the message is consistent.
My sincere apologies for my lack of knowledge! ;-)
http://twitter.com/royschellekens
Hate advertising? Make better ads.
Nice one. Very clever use of the media
SMART!
br(as)illiant!
Now this is very good. Congrats.
Love it, and in brazil im sure people will like it
=== Looking for concept/art creative to form a team to work in independent advertising projects. ===
Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook
Very smart use of media and the lights. I like it :)
love it