Shell Mastercard: Highway

It's my way but not the highway
Life on the road
Sponsored by Shell MasterCard

Advertising Agency: TBWA\OSLO, Oslo, Norway
Creative Director: Erik Heisholt
Art Director: Eva Grefstad Knudsen
Copywriter: Henrik Bydal, Cecilie Falch
Photographer: Andreas Kleiberg
Web producer: Benjamin Aker
Graphic Design: Cecilie Authén, Tom Lenartowicz
Account Manager: Anja Nordbø
Production company: Seefood
Published: November 2010


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

It's not appealing and I don't really get the point. Not tempted to buy this.

Billoughsby's picture
5124 pencils

Unh uh.

I can always revise my vote, right?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture

the campaign is based on famous words in the music industry.

Guest's picture

Is this from 1982?

Guest's picture

I have a blog where I deconstruct ads and try to discern their influences and inspirations -- but I can't make heads or tails of this one. Sorry.

Deconstruction on Madison Avenue,

manumartin5's picture
1196 pencils

it is not making sense. ;)

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