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Old lady

Agency: 
Published/Aired: 
June 2010
Description: 

Outdoor advertisment created by Talent, Brazil for Sete Léguas, within the category: Fashion.

Feet have a lot of enemies.
Protect yourself.

Advertising Agency: Talent, São Paulo, Brazil
Executive Creative Director: João Livi
Creative Directors: João Livi, Leo Macias
Copywriter: Antonio Nogueira
Art Buyer: Mario Coelho
Art Director: Fábio Rodrigues
Illustrator: Pedro Junior/Boreal
Photographer: Eduardo Rodrigues
Advertiser’s Supervisor: Eduardo Sabanai
Account Manager: Gabriela Aun
Account Supervisor: Rogério Dezembro

Comments (15)

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Highest Rated

Arnav's picture
Arnav
Activity Score 166

these ads are better than the fire fighter ones (they were not bad either)

Galo's picture
Galo
Activity Score 446

Not.

ambareesha's picture
ambareesha
Activity Score 253

y not?

- @mbi

Mantufayo's picture
Mantufayo
Activity Score 580

WOW!!!!!! Brazil rules!

Jupiter's picture
Jupiter
Activity Score 547

there's 2 layers of story here:
first - the foot and the broken brick...
second - the scared old lady and a pistol-weilding thug (illustrations).

two different scenarios of "protect/protection" is confusing and am not too sure if these art can connect with your Target Audience...
you know...people who wear these rubber boots for protection...

art-wise, love it:-)

commenting just to gather more pencils:-)

Dzsoi's picture
Dzsoi
Activity Score 8467

110% agree. It's a conceptual mess beautifully captured.

akshaysrikar's picture
akshaysrikar
Activity Score 420

well said ma8

Guest's picture
Guest

visual commiccccccㅋㅋㅋ

MJStinson77's picture
MJStinson77
Activity Score 601

I agree with other posts here, beautiful visual, but confusing concept. But it sure does get attention, so it will get viewers attention even if they don't get the entire concept.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Dreambang's picture
Dreambang
Activity Score 239

good one .. i liked it :-)

Dang

high-sense's picture
high-sense
Activity Score 18

nice idea and art work

Let's Design oUr wOrlD

Guest's picture
Guest

i like it.

michelangelo's picture
michelangelo
Activity Score 660

i like the artwork

Libor Oubrecht's picture
Libor Oubrecht
Activity Score 309

pretty nice

Guest's picture
Guest

so, seriously, did this win for Cannes? Or are all these Cannes ads on here just Cannes entries? because there's a lot of questionable work.

Arnav's picture
Arnav
Activity Score 166

these ads are better than the fire fighter ones (they were not bad either)

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