Sete Léguas Boots: Old lady

Feet have a lot of enemies.
Protect yourself.

Advertising Agency: Talent, São Paulo, Brazil
Executive Creative Director: João Livi
Creative Directors: João Livi, Leo Macias
Copywriter: Antonio Nogueira
Art Buyer: Mario Coelho
Art Director: Fábio Rodrigues
Illustrator: Pedro Junior/Boreal
Photographer: Eduardo Rodrigues
Advertiser’s Supervisor: Eduardo Sabanai
Account Manager: Gabriela Aun
Account Supervisor: Rogério Dezembro

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15 comments

Galo's picture
Galo
441 pencils

Not.

ambareesha's picture
ambareesha
255 pencils

y not?

- @mbi

Mantufayo's picture
Mantufayo
580 pencils

WOW!!!!!! Brazil rules!

Jupiter's picture
Jupiter
547 pencils

there's 2 layers of story here:
first - the foot and the broken brick...
second - the scared old lady and a pistol-weilding thug (illustrations).

two different scenarios of "protect/protection" is confusing and am not too sure if these art can connect with your Target Audience...
you know...people who wear these rubber boots for protection...

art-wise, love it:-)

commenting just to gather more pencils:-)

Dzsoi's picture
Dzsoi
5114 pencils

110% agree. It's a conceptual mess beautifully captured.

akshaysrikar's picture
akshaysrikar
420 pencils

well said ma8

Guest's picture
Guest

visual commiccccccㅋㅋㅋ

MJStinson77's picture
MJStinson77
601 pencils

I agree with other posts here, beautiful visual, but confusing concept. But it sure does get attention, so it will get viewers attention even if they don't get the entire concept.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Dreambang's picture
Dreambang
218 pencils

good one .. i liked it :-)

high-sense's picture
high-sense
18 pencils

nice idea and art work

Let's Design oUr wOrlD

Guest's picture
Guest

i like it.

michelangelo's picture
michelangelo
660 pencils

i like the artwork

Libor Oubrecht's picture
Libor Oubrecht
309 pencils

pretty nice

Guest's picture
Guest

so, seriously, did this win for Cannes? Or are all these Cannes ads on here just Cannes entries? because there's a lot of questionable work.

Arnav's picture
Arnav
162 pencils

these ads are better than the fire fighter ones (they were not bad either)

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