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Sete Léguas Boots: Old lady

Sete Léguas Boots: Old lady
Your rating: None Average: 7.2 (45 votes)

Feet have a lot of enemies.
Protect yourself.

Advertising Agency: Talent, São Paulo, Brazil
Executive Creative Director: João Livi
Creative Directors: João Livi, Leo Macias
Copywriter: Antonio Nogueira
Art Buyer: Mario Coelho
Art Director: Fábio Rodrigues
Illustrator: Pedro Junior/Boreal
Photographer: Eduardo Rodrigues
Advertiser’s Supervisor: Eduardo Sabanai
Account Manager: Gabriela Aun
Account Supervisor: Rogério Dezembro

14 Comments

Galo's picture 445 pencils
Galo | Thu, 2010-06-24 14:52

Not.

ambareesha's picture 261 pencils
ambareesha | Fri, 2010-06-25 02:20

y not?

- @mbi

Mantufayo's picture 562 pencils
Mantufayo | Thu, 2010-06-24 17:52

WOW!!!!!! Brazil rules!

Jupiter's picture 551 pencils
Jupiter | Thu, 2010-06-24 22:13

there's 2 layers of story here:
first - the foot and the broken brick...
second - the scared old lady and a pistol-weilding thug (illustrations).

two different scenarios of "protect/protection" is confusing and am not too sure if these art can connect with your Target Audience...
you know...people who wear these rubber boots for protection...

art-wise, love it:-)

commenting just to gather more pencils:-)

Dzsoi's picture 4985 pencils
Dzsoi | Fri, 2010-06-25 02:56

110% agree. It's a conceptual mess beautifully captured.

akshaysrikar's picture 426 pencils
akshaysrikar | Tue, 2010-06-29 06:52

well said ma8

Guest's picture
Guest | Fri, 2010-06-25 00:51

visual commiccccccㅋㅋㅋ

MJStinson77's picture 601 pencils
MJStinson77 | Fri, 2010-06-25 09:47
5

I agree with other posts here, beautiful visual, but confusing concept. But it sure does get attention, so it will get viewers attention even if they don't get the entire concept.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Studio816entertainment's picture 171 pencils
Studio816entertainment | Sat, 2010-06-26 16:22
8

good one .. i liked it :-)

high-sense's picture 18 pencils
high-sense | Sun, 2010-06-27 05:44

nice idea and art work

Let's Design oUr wOrlD

Guest's picture
Guest | Mon, 2010-06-28 01:48

i like it.

michelangelo's picture 662 pencils
michelangelo | Thu, 2010-07-01 10:57

i like the artwork

Libor Oubrecht's picture 296 pencils
Libor Oubrecht | Tue, 2010-07-20 09:49
5

pretty nice

Guest's picture
Guest | Tue, 2010-09-07 11:57

so, seriously, did this win for Cannes? Or are all these Cannes ads on here just Cannes entries? because there's a lot of questionable work.

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