Sete Léguas Boots: Old lady
Feet have a lot of enemies.
Protect yourself.
Advertising Agency: Talent, São Paulo, Brazil
Executive Creative Director: João Livi
Creative Directors: João Livi, Leo Macias
Copywriter: Antonio Nogueira
Art Buyer: Mario Coelho
Art Director: Fábio Rodrigues
Illustrator: Pedro Junior/Boreal
Photographer: Eduardo Rodrigues
Advertiser’s Supervisor: Eduardo Sabanai
Account Manager: Gabriela Aun
Account Supervisor: Rogério Dezembro


14 Comments
Not.
y not?
- @mbi
WOW!!!!!! Brazil rules!
there's 2 layers of story here:
first - the foot and the broken brick...
second - the scared old lady and a pistol-weilding thug (illustrations).
two different scenarios of "protect/protection" is confusing and am not too sure if these art can connect with your Target Audience...
you know...people who wear these rubber boots for protection...
art-wise, love it:-)
commenting just to gather more pencils:-)
110% agree. It's a conceptual mess beautifully captured.
well said ma8
visual commiccccccㅋㅋㅋ
I agree with other posts here, beautiful visual, but confusing concept. But it sure does get attention, so it will get viewers attention even if they don't get the entire concept.
www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones
good one .. i liked it :-)
nice idea and art work
Let's Design oUr wOrlD
i like it.
i like the artwork
pretty nice
so, seriously, did this win for Cannes? Or are all these Cannes ads on here just Cannes entries? because there's a lot of questionable work.