Posters of Passion, Tears

December 2011

To communicate the message, we made posters out of these materials: In hospital we took blood samples of our copywriter for the first billboard. The blood was pumped through little tubes on the poster that gave the type. For the second one we rented a mobile sauna, in which our designers collected their sweat. The sweat was then sprayed on a poster out of black fabric. The salt made the type. With 3 kilograms of raw onions we produced enough tears for the third billboard. We fixed the tears with tissues on the billboard.

Programmer: Steffen Knoblich /

Outdoor advertisment created by Serviceplan, Germany for Serviceplan, within the category: Agency Self-Promo.

Advertising Agency: serviceplan, Hamburg, Germany
Chief Creative Officer: Alexander Schill
Creative Directors: Christoph Nann, Maik Kaehler
Art Directors: Manuel Wolff, Savina Mokreva
Typographers: Maik Kaehler, Manuel Wolff, Savina Mokreva

Comments (7)

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Highest Rated

jackblack's picture
Activity Score 2355

I applaud the effort, but nothing else.

Milan Solanki's picture
Milan Solanki
Activity Score 994

ok go sleep, u need rehabilitation

jackblack's picture
Activity Score 2355

I applaud the effort, but nothing else.

vote4pedro's picture
Activity Score 4601

The artwork is nice enough. The writing and concept are rather poor.

kleenex's picture
Activity Score 48481

not even the artwork is that special.

Lazarus's picture
Activity Score 1536

Not so good.

Billoughsby's picture
Activity Score 5142

"I.... tried to be... nice... today."

That's it.

fotdot's picture
Activity Score 673

Many effort here for idea.

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