Serviceplan: Posters of Passion, Tears

To communicate the message, we made posters out of these materials: In hospital we took blood samples of our copywriter for the first billboard. The blood was pumped through little tubes on the poster that gave the type. For the second one we rented a mobile sauna, in which our designers collected their sweat. The sweat was then sprayed on a poster out of black fabric. The salt made the type. With 3 kilograms of raw onions we produced enough tears for the third billboard. We fixed the tears with tissues on the billboard.

Programmer: Steffen Knoblich /

Advertising Agency: serviceplan, Hamburg, Germany
Chief Creative Officer: Alexander Schill
Creative Directors: Christoph Nann, Maik Kaehler
Art Directors: Manuel Wolff, Savina Mokreva
Typographers: Maik Kaehler, Manuel Wolff, Savina Mokreva

December 2011


Milan Solanki's picture
Milan Solanki
990 pencils

ok go sleep, u need rehabilitation

jackblack's picture
2350 pencils

I applaud the effort, but nothing else.

vote4pedro's picture
4601 pencils

The artwork is nice enough. The writing and concept are rather poor.

kleenex's picture
40708 pencils

not even the artwork is that special.

Lazarus's picture
1536 pencils

Not so good.

Billoughsby's picture
5144 pencils

"I.... tried to be... nice... today."

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

fotdot's picture
673 pencils

Many effort here for idea.

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