Advertisement

Posters of Passion, Sweat

Agency: 
Published/Aired: 
December 2011
Description: 

To communicate the message, we made posters out of these materials: In hospital we took blood samples of our copywriter for the first billboard. The blood was pumped through little tubes on the poster that gave the type. For the second one we rented a mobile sauna, in which our designers collected their sweat. The sweat was then sprayed on a poster out of black fabric. The salt made the type. With 3 kilograms of raw onions we produced enough tears for the third billboard. We fixed the tears with tissues on the billboard.

Programmer: Steffen Knoblich / plan.net

Advertising Agency: serviceplan, Hamburg, Germany
Chief Creative Officer: Alexander Schill
Creative Directors: Christoph Nann, Maik Kaehler
Art Directors: Manuel Wolff, Savina Mokreva
Typographers: Maik Kaehler, Manuel Wolff, Savina Mokreva

Comments (2)

Log in or register to post comments

Highest Rated

Billoughsby's picture
Billoughsby
Activity Score 5144

The advertising world equivalent of a yard sale macaroni lampshade. A relic pathetic for lacking intrinsic interest. Sorry.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

MichMael's picture
MichMael
Activity Score 18

somehow.....disgusting.

Billoughsby's picture
Billoughsby
Activity Score 5144

The advertising world equivalent of a yard sale macaroni lampshade. A relic pathetic for lacking intrinsic interest. Sorry.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Advertisement