Serviceplan Hamburg: Posters of Passion, Tears

To communicate the message, we made posters out of these materials: In hospital we took blood samples of our copywriter for the first billboard. The blood was pumped through little tubes on the poster that gave the type. For the second one we rented a mobile sauna, in which our designers collected their sweat. The sweat was then sprayed on a poster out of black fabric. The salt made the type. With 3 kilograms of raw onions we produced enough tears for the third billboard. We fixed the tears with tissues on the billboard.

Advertising Agency: serviceplan, Hamburg, Germany
Chief Creative Officer: Alexander Schill
Creative Directors: Christoph Nann, Maik Kaehler
Art Directors: Manuel Wolff, Savina Mokreva
Typographers: Maik Kaehler, Manuel Wolff, Savina Mokreva
Programmer: Steffen Knoblich / plan.net

7 comments

Milan Solanki's picture
Milan Solanki
986 pencils

ok go sleep, u need rehabilitation

jackblack's picture
jackblack
2328 pencils

I applaud the effort, but nothing else.

vote4pedro's picture
vote4pedro
4601 pencils

The artwork is nice enough. The writing and concept are rather poor.

kleenex's picture
kleenex
30880 pencils

not even the artwork is that special.

Lazarus's picture
Lazarus
1538 pencils

Not so good.

Billoughsby's picture
Billoughsby
5091 pencils

"I.... tried to be... nice... today."

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

fotdot's picture
fotdot
673 pencils

Many effort here for idea.

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