Serviceplan Hamburg: Posters of Passion,
To communicate the message, we made posters out of these materials: In hospital we took blood samples of our copywriter for the first billboard. The blood was pumped through little tubes on the poster that gave the type. For the second one we rented a mobile sauna, in which our designers collected their sweat. The sweat was then sprayed on a poster out of black fabric. The salt made the type. With 3 kilograms of raw onions we produced enough tears for the third billboard. We fixed the tears with tissues on the billboard.
Advertising Agency: serviceplan, Hamburg, Germany
Chief Creative Officer: Alexander Schill
Creative Directors: Christoph Nann, Maik Kaehler
Art Directors: Manuel Wolff, Savina Mokreva
Typographers: Maik Kaehler, Manuel Wolff, Savina Mokreva
Programmer: Steffen Knoblich / plan.net
12 comments
Good one!
my marketing blog (Thai Language): http://jexep.net
Zzzz. These blood things are first ideas, mainly used for self-promo's by students.
http://jackmancer.com/
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Agreed. FAIL FAIL FAIL and bad art direction too
Kinda gross if you ask me. Poor copywriter...
they should have donated it!!
psychos, u just score a boundary
busy.
uber
have a nice day
you cannot purchase human blood in germany unless you are a certified medical professional. five bucks says this is fake.
Dracula´s ads. Great.
Jack
As a general rule, it's never a good idea to base a campaign on a cliché. This is no exception to that rule.
Without elaborating a "making of" story, would any of this set be worth a second look?
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
dumb, no customer cares the the explanation you write below your ad, to make this point u didn't have to go around collecting sweat and tears, blood ok thats understadnable, but even if u just put red colour and did it, it would have made almost the same impact, without all the pain u made ur copywriter suffer
You Are What You Expect