Serviceplan Hamburg: Posters of Passion,

To communicate the message, we made posters out of these materials: In hospital we took blood samples of our copywriter for the first billboard. The blood was pumped through little tubes on the poster that gave the type. For the second one we rented a mobile sauna, in which our designers collected their sweat. The sweat was then sprayed on a poster out of black fabric. The salt made the type. With 3 kilograms of raw onions we produced enough tears for the third billboard. We fixed the tears with tissues on the billboard.

Advertising Agency: serviceplan, Hamburg, Germany
Chief Creative Officer: Alexander Schill
Creative Directors: Christoph Nann, Maik Kaehler
Art Directors: Manuel Wolff, Savina Mokreva
Typographers: Maik Kaehler, Manuel Wolff, Savina Mokreva
Programmer: Steffen Knoblich / plan.net

12 comments

Jexep's picture
Jexep
182 pencils

Good one!

my marketing blog (Thai Language): http://jexep.net

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Zzzz. These blood things are first ideas, mainly used for self-promo's by students.

khronos's picture
khronos
998 pencils

Agreed. FAIL FAIL FAIL and bad art direction too

luckyzebra's picture
luckyzebra
93 pencils

Kinda gross if you ask me. Poor copywriter...

sambuca's picture
sambuca
1066 pencils

they should have donated it!!

iambusy's picture
iambusy
2219 pencils

psychos, u just score a boundary

busy.

alex valyukh's picture
alex valyukh
265 pencils

uber

have a nice day

krautland's picture
krautland
3225 pencils

you cannot purchase human blood in germany unless you are a certified medical professional. five bucks says this is fake.

Jackbr's picture
Jackbr
1383 pencils

Dracula´s ads. Great.

Jack

vote4pedro's picture
vote4pedro
4601 pencils

As a general rule, it's never a good idea to base a campaign on a cliché. This is no exception to that rule.

Billoughsby's picture
Billoughsby
5091 pencils

Without elaborating a "making of" story, would any of this set be worth a second look?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

KbxAdz's picture
KbxAdz
934 pencils

dumb, no customer cares the the explanation you write below your ad, to make this point u didn't have to go around collecting sweat and tears, blood ok thats understadnable, but even if u just put red colour and did it, it would have made almost the same impact, without all the pain u made ur copywriter suffer

You Are What You Expect

Log in or register to post comments