Serviceplan Hamburg: Posters of Passion,

To communicate the message, we made posters out of these materials: In hospital we took blood samples of our copywriter for the first billboard. The blood was pumped through little tubes on the poster that gave the type. For the second one we rented a mobile sauna, in which our designers collected their sweat. The sweat was then sprayed on a poster out of black fabric. The salt made the type. With 3 kilograms of raw onions we produced enough tears for the third billboard. We fixed the tears with tissues on the billboard.

Advertising Agency: serviceplan, Hamburg, Germany
Chief Creative Officer: Alexander Schill
Creative Directors: Christoph Nann, Maik Kaehler
Art Directors: Manuel Wolff, Savina Mokreva
Typographers: Maik Kaehler, Manuel Wolff, Savina Mokreva
Programmer: Steffen Knoblich /


Jexep's picture
182 pencils

Good one!

my marketing blog (Thai Language):

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Zzzz. These blood things are first ideas, mainly used for self-promo's by students.

khronos's picture
998 pencils

Agreed. FAIL FAIL FAIL and bad art direction too

luckyzebra's picture
93 pencils

Kinda gross if you ask me. Poor copywriter...

sambuca's picture
1066 pencils

they should have donated it!!

iambusy's picture
2219 pencils

psychos, u just score a boundary


alex valyukh's picture
alex valyukh
265 pencils


have a nice day

krautland's picture
3216 pencils

you cannot purchase human blood in germany unless you are a certified medical professional. five bucks says this is fake.

Jackbr's picture
1498 pencils

Dracula´s ads. Great.


vote4pedro's picture
4601 pencils

As a general rule, it's never a good idea to base a campaign on a cliché. This is no exception to that rule.

Billoughsby's picture
5124 pencils

Without elaborating a "making of" story, would any of this set be worth a second look?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

KbxAdz's picture
934 pencils

dumb, no customer cares the the explanation you write below your ad, to make this point u didn't have to go around collecting sweat and tears, blood ok thats understadnable, but even if u just put red colour and did it, it would have made almost the same impact, without all the pain u made ur copywriter suffer

You Are What You Expect

Shey tree's picture
Shey tree
16 pencils

I prefer the ideat than the action. For me,it looks like a kind of waste.

Shey tree

Log in or register to post comments