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Service Civique: Clean Tags

The Service Civique is a state device that enables 16-25 years old people to take some social action (help the homeless, restore monuments, build houses…) TBWA\Paris is taking part of this intervention with a media arts operation, taking place in the street : the Service Civique choose the clean tag technique to convey its message, away from traditional ways. Clean tag is a technique consisting in washing a wall following a stencil. The clean zone then pops out, like a tag. This technique acts in complete coherence with the message the Service Civique conveys.

Advertising Agency: TBWA/PARIS, France
Creative Directors: Rémi Noel, Eric Holden
Art Director: Mohamed bareche
Copywriter: Daniel Perez
Published: February 2012

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4 comments

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

nice

miko1aj's picture
miko1aj
3098 pencils

done, but nice still; like the filmmaking in this presentation as well

bobby666's picture
bobby666
1460 pencils

nice idea... the showcase in AV is really good

kleenex's picture
kleenex
29454 pencils

nice idea, but did the idea work in the end??

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