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Service Civique: Clean Tags

Your rating: None Average: 5 (17 votes)

The Service Civique is a state device that enables 16-25 years old people to take some social action (help the homeless, restore monuments, build houses…) TBWA\Paris is taking part of this intervention with a media arts operation, taking place in the street : the Service Civique choose the clean tag technique to convey its message, away from traditional ways. Clean tag is a technique consisting in washing a wall following a stencil. The clean zone then pops out, like a tag. This technique acts in complete coherence with the message the Service Civique conveys.

Advertising Agency: TBWA/PARIS, France
Creative Directors: Rémi Noel, Eric Holden
Art Director: Mohamed bareche
Copywriter: Daniel Perez
Published: February 2012

4 Comments

MicheleVirgilio's picture 2372 pencils
MicheleVirgilio | Wed, 2012-03-07 03:34

nice

http://www.mandarinoadv.com

miko1aj's picture 2712 pencils
miko1aj | Wed, 2012-03-07 04:52

done, but nice still; like the filmmaking in this presentation as well

http://www.mixcloud.com/miko1aj/

bobby666's picture 1414 pencils
bobby666 | Wed, 2012-03-07 05:47
5

nice idea... the showcase in AV is really good

kleenex's picture 8394 pencils
kleenex | Wed, 2012-03-07 12:31

nice idea, but did the idea work in the end??

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