Secretaria de Saúde de Pernambuco: Rolled up poster

This is the 1st step of lung cancer
And tuberculosis, chronic bronchitis, high blood pressure, heart attack, cardiopulmonary failure, pneumonia, diabetes and over 80 diseases. Be smart. Stop smoke today.

Advertising Agency: Blackninja, Recife, Brazil
Creative Director: Lenilson Lima
Art Directors: Daniel Edmundson, David Alfonso, Bertone Balduino
Copywriters: Ricardo Santiago, Ian Thomé
Illustrator: Bertone Balduino
Account director: Maria Edith
Account managers: Cyntia Beltrão, Diego Espíndola
Published: August 2012

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21 comments

morse's picture
morse
15028 pencils

Nice to have such interaction.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bruno_rick1@hotmail.com's picture
bruno_rick1@hot...
6 pencils

Show

brunohilel's picture
brunohilel
8 pencils

Very good.

lezy's picture
lezy
377 pencils

awsm n innovative...
really liked it

Siddarth Basavaraj's picture
Siddarth Basavaraj
1665 pencils

gd idea grtly executed

Love creating ads..

bate_palmas's picture
bate_palmas
1479 pencils

Pretty good...actually really nice. Well done.

Nike Diesel's picture
Nike Diesel
13339 pencils

The agency name is pretty funny ;)

Gilberto Jacobus Basualdo's picture
Gilberto Jacobu...
4 pencils

This Idea was made 3 years before and win silver in 2009 ARP advertisng contest
See yourself:

http://gilbertobasualdo.carbonmade.com/projects/4230047#1

Brunopoplocker's picture
Brunopoplocker
136 pencils

wow, you're right. They really copied.

I hate macs

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Very nice idea!

kleenex's picture
kleenex
25590 pencils

I love the whole concept and idea.

creativegodown's picture
creativegodown
252 pencils

DONE! DONE! DONE! I've seen the same idea before. will post it when I find the link.

Xhinnus's picture
Xhinnus
15 pencils

Great Idea!

outdoorilla's picture
outdoorilla
50 pencils

Love it! Nice idea

cvchitale's picture
cvchitale
1212 pencils

Really nice one....espclly in the cluttered realm of PSA

Prasad Weerasekara's picture
Prasad Weerasekara
635 pencils

yes. like it.

totoelloco's picture
totoelloco
71 pencils

Simple and attractive to interact. Nice idea

JAG's picture
JAG
166 pencils

I don't think smokers will interact with this poster. But maybe if their families do it will help.

Stanley Chrislie's picture
Stanley Chrislie
22 pencils

Simple but Very Brilliant!

EderPessoa's picture
EderPessoa
21 pencils

Brilhante, parabéns...

ItMatters's picture
ItMatters
2171 pencils

Not sure whether that's the right approach to smokers but I like the whole 'interaction with poster' thing.

if it's a copied like Gilberto Jacobus Basualdo mentioned, then it's a shame. If they genuinely came up with the idea from scratch, then well done I say.

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