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Published/Aired: 
August 2012
Description: 

This is the 1st step of lung cancer
And tuberculosis, chronic bronchitis, high blood pressure, heart attack, cardiopulmonary failure, pneumonia, diabetes and over 80 diseases. Be smart. Stop smoke today.

Advertising Agency: Blackninja, Recife, Brazil
Creative Director: Lenilson Lima
Art Directors: Daniel Edmundson, David Alfonso, Bertone Balduino
Copywriters: Ricardo Santiago, Ian Thomé
Illustrator: Bertone Balduino
Account director: Maria Edith
Account managers: Cyntia Beltrão, Diego Espíndola

Comments (21)

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Highest Rated

ItMatters's picture
ItMatters
Activity Score 2167

Not sure whether that's the right approach to smokers but I like the whole 'interaction with poster' thing.

if it's a copied like Gilberto Jacobus Basualdo mentioned, then it's a shame. If they genuinely came up with the idea from scratch, then well done I say.

morse's picture
morse
Activity Score 17364

Nice to have such interaction.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bruno_rick1@hotmail.com's picture
bruno_rick1@hot...
Activity Score 6

Show

brunohilel's picture
brunohilel
Activity Score 26

Very good.

lezy's picture
lezy
Activity Score 377

awsm n innovative...
really liked it

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

gd idea grtly executed

Love creating ads..

bate_palmas's picture
bate_palmas
Activity Score 1479

Pretty good...actually really nice. Well done.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

The agency name is pretty funny ;)

Gilberto Jacobus Basualdo's picture
Gilberto Jacobu...
Activity Score 4

This Idea was made 3 years before and win silver in 2009 ARP advertisng contest
See yourself:

http://gilbertobasualdo.carbonmade.com/projects/4230047#1

Brunopoplocker's picture
Brunopoplocker
Activity Score 136

wow, you're right. They really copied.

I hate macs

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Very nice idea!

kleenex's picture
kleenex
Activity Score 43434

I love the whole concept and idea.

creativegodown's picture
creativegodown
Activity Score 252

DONE! DONE! DONE! I've seen the same idea before. will post it when I find the link.

Xhinnus's picture
Xhinnus
Activity Score 42

Great Idea!

outdoorilla's picture
outdoorilla
Activity Score 50

Love it! Nice idea

cvchitale's picture
cvchitale
Activity Score 1418

Really nice one....espclly in the cluttered realm of PSA

Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 651

yes. like it.

totoelloco's picture
totoelloco
Activity Score 71

Simple and attractive to interact. Nice idea

JAG's picture
JAG
Activity Score 166

I don't think smokers will interact with this poster. But maybe if their families do it will help.

Stanley Chrislie's picture
Stanley Chrislie
Activity Score 22

Simple but Very Brilliant!

EderPessoa's picture
EderPessoa
Activity Score 21

Brilhante, parabéns...

ItMatters's picture
ItMatters
Activity Score 2167

Not sure whether that's the right approach to smokers but I like the whole 'interaction with poster' thing.

if it's a copied like Gilberto Jacobus Basualdo mentioned, then it's a shame. If they genuinely came up with the idea from scratch, then well done I say.

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