Secretaria de Saúde de Pernambuco: Rolled up poster

This is the 1st step of lung cancer
And tuberculosis, chronic bronchitis, high blood pressure, heart attack, cardiopulmonary failure, pneumonia, diabetes and over 80 diseases. Be smart. Stop smoke today.

Advertising Agency: Blackninja, Recife, Brazil
Creative Director: Lenilson Lima
Art Directors: Daniel Edmundson, David Alfonso, Bertone Balduino
Copywriters: Ricardo Santiago, Ian Thomé
Illustrator: Bertone Balduino
Account director: Maria Edith
Account managers: Cyntia Beltrão, Diego Espíndola
Published: August 2012


morse's picture
16609 pencils

Nice to have such interaction.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.'s picture
6 pencils


brunohilel's picture
9 pencils

Very good.

lezy's picture
377 pencils

awsm n innovative...
really liked it

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

gd idea grtly executed

Love creating ads..

bate_palmas's picture
1479 pencils

Pretty good...actually really nice. Well done.

Nike Diesel's picture
Nike Diesel
13389 pencils

The agency name is pretty funny ;)

Gilberto Jacobus Basualdo's picture
Gilberto Jacobu...
4 pencils

This Idea was made 3 years before and win silver in 2009 ARP advertisng contest
See yourself:

Brunopoplocker's picture
136 pencils

wow, you're right. They really copied.

I hate macs

MicheleVirgilio's picture
2617 pencils

Very nice idea!

kleenex's picture
36242 pencils

I love the whole concept and idea.

creativegodown's picture
252 pencils

DONE! DONE! DONE! I've seen the same idea before. will post it when I find the link.

Xhinnus's picture
15 pencils

Great Idea!

outdoorilla's picture
50 pencils

Love it! Nice idea

cvchitale's picture
1404 pencils

Really nice one....espclly in the cluttered realm of PSA

Prasad Weerasekara's picture
Prasad Weerasekara
646 pencils

yes. like it.

totoelloco's picture
71 pencils

Simple and attractive to interact. Nice idea

JAG's picture
166 pencils

I don't think smokers will interact with this poster. But maybe if their families do it will help.

Stanley Chrislie's picture
Stanley Chrislie
22 pencils

Simple but Very Brilliant!

EderPessoa's picture
21 pencils

Brilhante, parabéns...

ItMatters's picture
2171 pencils

Not sure whether that's the right approach to smokers but I like the whole 'interaction with poster' thing.

if it's a copied like Gilberto Jacobus Basualdo mentioned, then it's a shame. If they genuinely came up with the idea from scratch, then well done I say.

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