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360º Blood Poster

Agency Network: 
Published/Aired: 
August 2012

Hemope - The 360º Blood Poster

Description: 

Outdoor advertisment created by Blackninja, Brazil for Secretaria de Saúde de Pernambuco, within the category: Public Interest, NGO.

Advertising Agency: Blackninja, Recife, Brazil
Creative Director: Lenilson Lima
Art Director: Bertone Balduino
Copywriter: Ian Thomé
Account director: Maria Edith
Account managers: Cyntia Beltrão, Diego Espíndola
Production Company: VDG
Director: Renata Oliveira
Director of Photography: Renata Oliveira, Lenilson Lima
Producer: VDG
Editors: Filipe Soares, Marcos Vinícius
Photographer: Thiago Freire

Comments (12)

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Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Nice use of gravity - but I don't honestly believe people are going to turn it a lot, as portrayed in the video. Still, nice!

kleenex's picture
kleenex
Activity Score 49584

Winner on idea, BUTTT did it get more people to donate blood???

alausa's picture
alausa
Activity Score 1420

Engaging.

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19599

I likey

morse's picture
morse
Activity Score 18026

Good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kalpesh78's picture
kalpesh78
Activity Score 2578

To donate blood. just turn the people upside down.

I like it:)

ideas....30 minutes nahi toh free.

Black Hour's picture
Black Hour
Activity Score 368

Really nice but it's weird, in the end the person at the top give ALL his/her blood.
Maybe something with a similar idea would be great for post mortem ogans donnors.

ivanm16's picture
ivanm16
Activity Score 404

Agree.

albinojc's picture
albinojc
Activity Score 285

Agreed. That's the point. They both need blood.

cargocollective.com/albinojc

Brainsugar's picture
Brainsugar
Activity Score 1631

I agree too.

somecopywriter's picture
somecopywriter
Activity Score 1113

Awesome idea and beautifully executed.

Lisbon freak's picture
Lisbon freak
Activity Score 496

I'm sooooooooo jealous.

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