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Secretaria de Saúde de Pernambuco: 360º Blood Poster

Advertising Agency: Blackninja, Recife, Brazil
Creative Director: Lenilson Lima
Art Director: Bertone Balduino
Copywriter: Ian Thomé
Account director: Maria Edith
Account managers: Cyntia Beltrão, Diego Espíndola
Production Company: VDG
Director: Renata Oliveira
Director of Photography: Renata Oliveira, Lenilson Lima
Producer: VDG
Editors: Filipe Soares, Marcos Vinícius
Photographer: Thiago Freire
Published: August 2012

12 comments

Jaap Grolleman's picture
Jaap Grolleman
7000 pencils

Nice use of gravity - but I don't honestly believe people are going to turn it a lot, as portrayed in the video. Still, nice!

kleenex's picture
kleenex
30841 pencils

Winner on idea, BUTTT did it get more people to donate blood???

alausa's picture
alausa
1420 pencils

Engaging.

CrackerJackWorks's picture
CrackerJackWorks
12666 pencils

I likey

morse's picture
morse
16192 pencils

Good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kalpesh78's picture
kalpesh78
2580 pencils

To donate blood. just turn the people upside down.

I like it:)

ideas....30 minutes nahi toh free.

Black Hour's picture
Black Hour
368 pencils

Really nice but it's weird, in the end the person at the top give ALL his/her blood.
Maybe something with a similar idea would be great for post mortem ogans donnors.

ivanm16's picture
ivanm16
373 pencils

Agree.

albinojc's picture
albinojc
237 pencils

Agreed. That's the point. They both need blood.

cargocollective.com/albinojc

Brainsugar's picture
Brainsugar
1587 pencils

I agree too.

somecopywriter's picture
somecopywriter
1106 pencils

Awesome idea and beautifully executed.

Lisbon freak's picture
Lisbon freak
465 pencils

I'm sooooooooo jealous.

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