Advertisement

Anywhere great coffee is needed

Agency: 
Published/Aired: 
January 2011
Description: 

Anywhere great coffee is needed

Advertising Agency: Creature, Seattle, USA
Principal / Chief Creative Officers: Jim Haven, Matt Peterson
Executive Creative Directors: Steve Cullen, Pat McKay
Executive Producer: Dax Estorninos
Art Director: Brian Choi
Designer: Clara Mulligan
Copywriter: Julian Timberlake
Broadcast Producer: Kaylin Fitzpatrick
Print producer: Carrie Blocher
Interactive Producer: Andrew Lovold
Account Executive: Amy Vroom
Director of Strategy: Jason Gingold
Project Manager: Janna Harrington
Photographer: James Day
Producer: Lisa Raffo

Comments (12)

Log in or register to post comments

Highest Rated

cyberjaleel's picture
cyberjaleel
Activity Score 62

nice art direction
simple & understand

Abduljaleel. Anodiyil

sirvan's picture
sirvan
Activity Score 29860

I think these guys have some strategery problems.

+++

"I love some things, and don't love some other things."

KbxAds's picture
KbxAds
Activity Score 943

are you going to buy a ferrari with thise 18k + pencils? And then you are going to drive off and not comment here. Oh good.

H.Works's picture
H.Works
Activity Score 100

Okay, got the message, but I find it quite "flat"...

Todd Turner's picture
Todd Turner
Activity Score 10

I read a press release about this campaign. "Anywhere Great Coffee is Needed" is the strategy. They made some clever TV spots, but the outdoor is off strategy (other than this headline) and pretty dull. I think they totally missed an opportunity to do some killer outdoor.

luispiter's picture
luispiter
Activity Score 2756

i like tihis... art director is fine

KbxAds's picture
KbxAds
Activity Score 943

now this is good art direction, simply pleasant, even in the thumbnail view

timop's picture
timop
Activity Score 26

Go anywhere, talk anywhere, message anyone, with coffee anywhere.
Who are you going to call?
Seattle's Best, powered by PoKos

suresh90's picture
suresh90
Activity Score 620

only art nothing else :)

Sdb's picture
Sdb
Activity Score 1362

Art direction is the only fun here!

Billoughsby's picture
Billoughsby
Activity Score 5138

Seattle's Best is Starbuck's subsidiary, but in terms of brand, they have positioned themselves as the anti Starbuck's. No burlap and bean-pile kitsch here, but clean, simple, light, bright layouts. They've been doing this a while, and I'm okay with it here, in these ads, because that's the brand.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Prakash Jayashanmugam's picture
Prakash Jayasha...
Activity Score 85

It sells..

..

cyberjaleel's picture
cyberjaleel
Activity Score 62

nice art direction
simple & understand

Abduljaleel. Anodiyil

Advertisement