Seat Leon Formula Racing: End of the World

End of the World 21.12.2012. Get out fast. New SEAT Leon FR

The end of the world is near. If you have not prepared so far, this might be your last chance to save yourself, with this brand new getaway car. On Tuesday December 18th 2012 SEAT placed the brand new SEAT Leon FR in an emergency survival box, at the Winterthur main station. This car is full of innovations and protects it’s driver both actively and passively to meet highest driving safety standards. And the sport package FR provides the necessary performance. The perfect vehicle to make it to safety, in case of the apocalypse. Survival candidates may sign up for the car until 20th December 2012 at 12:12 on seat.ch/maya. Should the world effectively end, the winner may keep the car. If not, he may keep the car until December 28th 2012.

Advertising Agency: Saatchi & Saatchi, Zürich, Switzerland
Creative Director: Jürg Aemmer
Art Director: Frédéric Nogier
Copywriter: Felix Freese
Published: December 2012

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13 comments

djtolst's picture
djtolst
41 pencils

Great idea!!!

morse's picture
morse
15590 pencils

Haha, nice joke!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Roger Keynes's picture
Roger Keynes
5498 pencils

Sweet idea. Well executed.
'Enjoyneering!' (chortle!)

Will Think for Salary

the pencil's picture
the pencil
235 pencils

well use of contemporary issue.

Adbusters's picture
Adbusters
5 pencils

Very Nice!

zyazyaveka's picture
zyazyaveka
120 pencils
Nike Diesel's picture
Nike Diesel
13339 pencils

not the same

bate_palmas's picture
bate_palmas
1479 pencils

Nice one

ankitadv's picture
ankitadv
826 pencils

beautifull ad

Jackbr's picture
Jackbr
1377 pencils

Deja vu, but great execution.

Jack

textpirat's picture
textpirat
265 pencils

done!

kleenex's picture
kleenex
26866 pencils

hahha good idea.

Stanley Chrislie's picture
Stanley Chrislie
22 pencils

brilliant!!

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