ADVERTISING

Seat

End of the World

Agency: Saatchi & Saatchi

Description

The end of the world is near. If you have not prepared so far, this might be your last chance to save yourself, with this brand new getaway car. On Tuesday December 18th 2012 SEAT placed the brand new SEAT Leon FR in an emergency survival box, at the Winterthur main station. This car is full of innovations and protects it’s driver both actively and passively to meet highest driving safety standards. And the sport package FR provides the necessary performance. The perfect vehicle to make it to safety, in case of the apocalypse. Survival candidates may sign up for the car until 20th December 2012 at 12:12 on seat.ch/maya. Should the world effectively end, the winner may keep the car. If not, he may keep the car until December 28th 2012.

This professional campaign titled 'End of the World' was published in Switzerland in December, 2012. It was created for the brand: Seat, by ad agency: Saatchi & Saatchi. This OOH Outdoor medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 11 years ago.

Credits

Advertising Agency: Saatchi & Saatchi, Zürich, Switzerland
Creative Director: Jürg Aemmer
Art Director: Frédéric Nogier
Copywriter: Felix Freese

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.