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End of the World

Published/Aired: 
December 2012
Description: 

The end of the world is near. If you have not prepared so far, this might be your last chance to save yourself, with this brand new getaway car. On Tuesday December 18th 2012 SEAT placed the brand new SEAT Leon FR in an emergency survival box, at the Winterthur main station. This car is full of innovations and protects it’s driver both actively and passively to meet highest driving safety standards. And the sport package FR provides the necessary performance. The perfect vehicle to make it to safety, in case of the apocalypse. Survival candidates may sign up for the car until 20th December 2012 at 12:12 on seat.ch/maya. Should the world effectively end, the winner may keep the car. If not, he may keep the car until December 28th 2012.

End of the World 21.12.2012. Get out fast. New SEAT Leon FR

Advertising Agency: Saatchi & Saatchi, Zürich, Switzerland
Creative Director: Jürg Aemmer
Art Director: Frédéric Nogier
Copywriter: Felix Freese

Comments (13)

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Highest Rated

Stanley Chrislie's picture
Stanley Chrislie
Activity Score 22

brilliant!!

djtolst's picture
djtolst
Activity Score 43

Great idea!!!

morse's picture
morse
Activity Score 17364

Haha, nice joke!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Sweet idea. Well executed.
'Enjoyneering!' (chortle!)

The Jobless Writer
Will Think for Salary

the pencil's picture
the pencil
Activity Score 235

well use of contemporary issue.

Adbusters's picture
Adbusters
Activity Score 8

Very Nice!

zyazyaveka's picture
zyazyaveka
Activity Score 151
Nike Diesel's picture
Nike Diesel
Activity Score 13630

not the same

bate_palmas's picture
bate_palmas
Activity Score 1479

Nice one

ankitadv's picture
ankitadv
Activity Score 818

beautifull ad

Jackbr's picture
Jackbr
Activity Score 1499

Deja vu, but great execution.

JackBR

textpirat's picture
textpirat
Activity Score 272

done!

kleenex's picture
kleenex
Activity Score 43345

hahha good idea.

Stanley Chrislie's picture
Stanley Chrislie
Activity Score 22

brilliant!!

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