This poster was written to prove the infinite amount of words you can get combining the alphabet letters when playing Scrabble. We took the classic tale Three Little Pigs "Los Tres Cochinitos" andusing the exact same letters, from the title and the story, wrote a completely different tale: "Tres Chinitos Locos", Three Crazy Little Chinese. As an example, if this poster was written in English, a different tale using the same letters of Three Little Pigs could have been "The Glitter Piles". "Tres Chinitos Locos" tells the story of three wise Chinese friends that get the call from the Emperor to find the cure for mortality. After many attempts the wise Chinese come back with the solution: To avoid mortality live your life fiercely.
Outdoor advertisment created by Ogilvy, Guatemala for Scrabble, within the category: Gaming.
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Inside the Agency
How DDB’s Ari Weiss And Keith Reinhard Are Embracing Ad Legend Bill Bernbach’s “Rebel Spirit”Read More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More