This poster was written to prove the infinite amount of words you can get combining the alphabet letters when playing Scrabble. We took the classic tale Red Riding Hood "Caperucita Roja" and using the exact same letters, from the title and the story, wrote a completely different tale: "Pau el Carrito Caja", Paul the little Boxcar. As an example, if this poster was written in English, a different tale using the same letters of Red Riding Hood could have been "Odd Herd Origin". "Pau el Carrito Caja" tells the story of a little girl that travels with her imagination to different places on Pau, in her car made out of a wooden box.
Advertising Agency: Ogilvy, Guatemala
Chief Creative Officer: Ramiro Eduardo
Creative Director: Herberth Monterroso
Copywriter: Desire Cojulum
Illustrator: Sua Agape
Art Directors: Fernando Mira, Christina Irving-Bell