Science World: Gold Billboard

Vancouver’s Rethink wrapped a billboard in 22 k gold to promote Science World’s Treasure! exhibit, and to dramatize this fact: 2 oz of gold can be hammered so thin it covers 200 square feet.

Advertising Agency: Rethink, Canada
Creative Directors: Ian Grais, Chris Staples
Writer: Rob Tarry
Art Director: Carson Ting
Account Person: Jennifer Newsted
Producer: Jim Leith
Gilder: Brian Dedora
Assistant gilder: Jonathon Syme
Production: Dyna Graphics
Published: May 2010

9 comments

capywriter's picture
capywriter
5511 pencils

I was looking for an explanation in the billboard why they used gold and diamants, both dealing with luxury, jewelry... I found it in the explanation underneath the ad, that's ashame. Why not mention 'Treasure! exhibit' on the billboard? Would make a lot more sense (and make you earn an extra star ;)

Kateter's picture
Kateter
2029 pencils

you didn't get it?

wow

Guest's picture
Guest

Did you know that all of the gold that has ever been mined across the world could only just fill a single olympic sized swimming pool?

andyStock's picture
andyStock
666 pencils

Did you know that if you put together all of the gold that had ever been mined by mankind you would still only just have enough to fill an olympic sized swimming pool?

Guest's picture
Guest

It's a nice extension of the campaign and great execution, but if it's promoting an exhibit, why wouldn't you say so somewhere other than the awards description?

Guest's picture
Guest

This should be quite pretty to look at.

CrackerJackWorks's picture
CrackerJackWorks
13040 pencils

The security guard is a nice touch.

Guest's picture
Guest

Was done before! Seen that actually a 3 times already!

thedesignaddict's picture
thedesignaddict
5393 pencils

Whatever.

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