Science World: Diamond Billboard

Vancouver’s Rethink glued 9,000 dazzling glass “diamonds” to a billboard to promote Science World’s Treasure! exhibit, and to dramatize this fact: compared to most other gems, diamonds aren’t all that rare.

Advertising Agency: Rethink, Canada
Creative Directors: Ian Grais, Chris Staples
Writer: Rob Tarry
Art Director: Carson Ting
Account Person: Jennifer Newsted
Producer: Jim Leith
Production: Dyna Graphics
Published: May 2010

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Dzsoi's picture
5269 pencils

lol good demonstration!

Minerva Pinto's picture
Minerva Pinto
1394 pencils

I like the concept for both of the billboards, but I do think that there should be some sort of slight reference to the exhibit itself.

Guest's picture

Very, very cool.

CrackerJackWorks's picture
10805 pencils

It's a kept simple.

Critic's picture
271 pencils

Good campaign.

thedesignaddict's picture
5366 pencils

I have to agree with many of the comments on both billboards;

Nice idea but the exhibition info is sorely needed for resolution.

Guest's picture

how didnt this get robbed

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