Schweppes: Uma, Tonic

This campaign was designed to keep on implementing the Schweppes' positionning "So chic, unexpected and for adults only". The objective of the campaign was also to present the whole range of flavours by putting forward the fruits' perception. The Photographer and Director David LaChapelle has created an elaborated and coloured set-up to direct the famous actress Uma Thurman.

Advertising Agency: FRED & FARID Paris, France
Creative Directors: Fred & Farid
Copywriters: Frédéric Raillard, Farid Mokart
Art Directors: Frédéric Raillard, Farid Mokart, Feng Huang
Photographer: David Lachapelle
Client Account Direction: Hugues Pietrini, Stanislas de Parcevaux
Agency Account Management: Nathalie Chopra
Agency Art Buying: Carmela Guiragossian

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9 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I really like the style - but what's the idea? Also, feels very similar to what Perrier did with Dita von Teese.

Notorious's picture
Notorious
631 pencils

i love everything. i hate the photography. don't lough, im serious.

outsmart me, if you can

atb2005's picture
atb2005
13567 pencils

Actually, it's not the photography, but the photoshop work that you hate. LaChapelle's work is always heavily photoshopped.

simonds08's picture
simonds08
598 pencils

Lisa Frank

Lazarus's picture
Lazarus
1502 pencils

It's very French. Take that how you will.

tirthomitro's picture
tirthomitro
2722 pencils

yes this stuff is very very french. so forgive them.

they showed me a picture & i laughed
dignity has never been photographed

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

no

rakel's picture
rakel
250 pencils

this is so 90's and not the one that came back.... bad

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