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Uma, Multifruits Agrum

Agency: 
Published/Aired: 
December 2011
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Description: 

This campaign was designed to keep on implementing the Schweppes' positionning "So chic, unexpected and for adults only". The objective of the campaign was also to present the whole range of flavours by putting forward the fruits' perception. The Photographer and Director David LaChapelle has created an elaborated and coloured set-up to direct the famous actress Uma Thurman.

Advertising Agency: FRED & FARID Paris, France
Creative Directors: Fred & Farid
Copywriters: Frédéric Raillard, Farid Mokart
Art Directors: Frédéric Raillard, Farid Mokart, Feng Huang
Photographer: David Lachapelle
Client Account Direction: Hugues Pietrini, Stanislas de Parcevaux
Agency Account Management: Nathalie Chopra
Agency Art Buying: Carmela Guiragossian

Comments (6)

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Highest Rated

Andrej Troha's picture
Andrej Troha
613 Activity Scores

Lachapelle or not, this is:
1. Bad (of no) idea
2. Kitch
3. Outdated
4. Banal

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