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Uma, Multifruits Agrum

Agency: 
Published/Aired: 
December 2011
Description: 

This campaign was designed to keep on implementing the Schweppes' positionning "So chic, unexpected and for adults only". The objective of the campaign was also to present the whole range of flavours by putting forward the fruits' perception. The Photographer and Director David LaChapelle has created an elaborated and coloured set-up to direct the famous actress Uma Thurman.

Advertising Agency: FRED & FARID Paris, France
Creative Directors: Fred & Farid
Copywriters: Frédéric Raillard, Farid Mokart
Art Directors: Frédéric Raillard, Farid Mokart, Feng Huang
Photographer: David Lachapelle
Client Account Direction: Hugues Pietrini, Stanislas de Parcevaux
Agency Account Management: Nathalie Chopra
Agency Art Buying: Carmela Guiragossian

Comments (6)

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Highest Rated

Andrej Troha's picture
Andrej Troha
Activity Score 613

Lachapelle or not, this is:
1. Bad (of no) idea
2. Kitch
3. Outdated
4. Banal

Notorious's picture
Notorious
Activity Score 666

Question, why Uma?? u had fantasies about her when u were kids or was it that she was so cheap? or perhaps this has something to do with kill bill

outsmart me, if you can

shahidali's picture
shahidali
Activity Score 4069

good question notorious.
well, love the play of color. but a bit overdone. may be the 3 art directors all had contributed individually

shahid

Bianconiglio's picture
Bianconiglio
Activity Score 406

welcome to the 80's

Sarah80's picture
Sarah80
Activity Score 207

??? this is the boring one. Why Uma and why Lachappelle to do that?

kumorsan's picture
kumorsan
Activity Score 41

"The fruits must be seen colorful. So let's call David Lachapelle." This is not an idea

Andrej Troha's picture
Andrej Troha
Activity Score 613

Lachapelle or not, this is:
1. Bad (of no) idea
2. Kitch
3. Outdated
4. Banal

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