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Schweppes: Uma, Multifruits Agrum

Schweppes: Uma, Multifruits Agrum
Your rating: None Average: 3.9 (20 votes)

This campaign was designed to keep on implementing the Schweppes' positionning "So chic, unexpected and for adults only". The objective of the campaign was also to present the whole range of flavours by putting forward the fruits' perception. The Photographer and Director David LaChapelle has created an elaborated and coloured set-up to direct the famous actress Uma Thurman.

Advertising Agency: FRED & FARID Paris, France
Creative Directors: Fred & Farid
Copywriters: Frédéric Raillard, Farid Mokart
Art Directors: Frédéric Raillard, Farid Mokart, Feng Huang
Photographer: David Lachapelle
Client Account Direction: Hugues Pietrini, Stanislas de Parcevaux
Agency Account Management: Nathalie Chopra
Agency Art Buying: Carmela Guiragossian

6 Comments

Notorious's picture 628 pencils
Notorious | Thu, 2011-12-01 14:21

Question, why Uma?? u had fantasies about her when u were kids or was it that she was so cheap? or perhaps this has something to do with kill bill

outsmart me, if you can

shahidali's picture 3864 pencils
shahidali | Thu, 2011-12-01 14:31
4

good question notorious.
well, love the play of color. but a bit overdone. may be the 3 art directors all had contributed individually

shahid

Bianconiglio's picture 354 pencils
Bianconiglio | Fri, 2011-12-02 06:06

welcome to the 80's

Sarah80's picture 209 pencils
Sarah80 | Sun, 2011-12-04 14:05
2

??? this is the boring one. Why Uma and why Lachappelle to do that?

kumorsan's picture 36 pencils
kumorsan | Mon, 2011-12-05 11:46

"The fruits must be seen colorful. So let's call David Lachapelle." This is not an idea

Klicaj's picture 54 pencils
Klicaj | Sun, 2011-12-11 18:27

Lachapelle or not, this is:
1. Bad (of no) idea
2. Kitch
3. Outdated
4. Banal

www.klicaj.si/ | www.klicaj.com/

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