Schweppes: Uma, Lemon

This campaign was designed to keep on implementing the Schweppes' positionning "So chic, unexpected and for adults only". The objective of the campaign was also to present the whole range of flavours by putting forward the fruits' perception. The Photographer and Director David LaChapelle has created an elaborated and coloured set-up to direct the famous actress Uma Thurman.

Advertising Agency: FRED & FARID Paris, France
Creative Directors: Fred & Farid
Copywriters: Frédéric Raillard, Farid Mokart
Art Directors: Frédéric Raillard, Farid Mokart, Feng Huang
Photographer: David Lachapelle
Client Account Direction: Hugues Pietrini, Stanislas de Parcevaux
Agency Account Management: Nathalie Chopra
Agency Art Buying: Carmela Guiragossian

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6 comments

Notorious's picture
Notorious
631 pencils

beautifully art directed, but doesn't wow me. I am missing to see the wow factor. can someone shed some lights and enlighten me here? anyone?

outsmart me, if you can

Billoughsby's picture
Billoughsby
5091 pencils

The very definition of horror vacui.

(If you find any area of this image that is not over-worked, phone LaChapelle he missed a spot.)

And if that makes it sound better than it really is, my bad.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

makelogobigger's picture
makelogobigger
417 pencils

i like her knockers.

STFU and Make the Logo BIGGER!

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

In here she is really sexy but i don't love the campaign

Andrej Troha's picture
Andrej Troha
613 pencils

F&F: stop inhaling that white stuff!! This are not the 90's.

leprofesseur's picture
leprofesseur
9 pencils

"fruit" est invariable en anglais...

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