Schweppes: Uma, Agrum

This campaign was designed to keep on implementing the Schweppes' positionning "So chic, unexpected and for adults only". The objective of the campaign was also to present the whole range of flavours by putting forward the fruits' perception. The Photographer and Director David LaChapelle has created an elaborated and coloured set-up to direct the famous actress Uma Thurman.

Advertising Agency: FRED & FARID Paris, France
Creative Directors: Fred & Farid
Copywriters: Frédéric Raillard, Farid Mokart
Art Directors: Frédéric Raillard, Farid Mokart, Feng Huang
Photographer: David Lachapelle
Client Account Direction: Hugues Pietrini, Stanislas de Parcevaux
Agency Account Management: Nathalie Chopra
Agency Art Buying: Carmela Guiragossian

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6 comments

vote4pedro's picture
vote4pedro
4601 pencils

why bother with a concept when you can hire david lachapelle instead

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

hmmm ni

Notorious's picture
Notorious
631 pencils

shuv that bottle up her ass, im sure thatll bring some attention to this campaign

outsmart me, if you can

Sarah80's picture
Sarah80
207 pencils

THIS IS DAVID!

andylefty's picture
andylefty
4533 pencils

I get it...well kind of.

Billoughsby's picture
Billoughsby
5091 pencils

Would work well for Pepto Bismol too.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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