Schweppes: Lemon

Advertising Agency: MK, Norway
Creative Director: Armando Zuniga
Art Director: Doffen Trellevik
Copywriter: Jon Hjørnevik
Photographer: Adam R. Taylor
Additional credits: Britt Hege Karlsen, Ole Færøvik, Line Severinsen
Published: May 2012

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11 comments

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

flat campaign for me. Nothing new for me

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

it looks more like the drink gives them an .... erm ... how to put it?
Frankly, a severe case of gas while swimming..

picopalqlea's picture
picopalqlea
999 pencils

What a waste, such a great image with such a lame message.

ItMatters's picture
ItMatters
2171 pencils

Agree. It's irrelevant.

kleenex's picture
kleenex
26796 pencils

I fully agree picopalqlea....

Sophie Campbel's picture
Sophie Campbel
164 pencils

may be a waste... but i like, not so bad

Ava Spears's picture
Ava Spears
144 pencils

wow, great photo

Ryan Breat's picture
Ryan Breat
112 pencils

agree, great photo, but the text is poor

Roger Keynes's picture
Roger Keynes
5498 pencils

Love the visual. Balances the naff headlines

Will Think for Salary

feysal's picture
feysal
2196 pencils

nice visual but theres no real idea there.

groovy baby!

Nike Diesel's picture
Nike Diesel
13339 pencils

Nice visuals but that's about it.
Plus it's a bit hard to read "the message".

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