School of Communication Arts 2.0: Key

How to win a £12k scholarship to the School of Communication Arts.
Find a problem in your life. “Ah... I’m always losing my keys!!!” Come up with an interesting solution. WIN!
Solve a problem in your life to win a £12K scholarship. Download the brief at scascholarship.com

Advertising School: School of Communication Arts 2.0, UK
Art Director: Martins Millers
Copywriter: David Carr