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Campaign With a View, Protein Drink

Agency: 
Published/Aired: 
November 2012
Description: 

Our modern way of life keeps pushing us: Bigger, better, more successful and more self-optimized. Under this constant pressure we don’t find to ourselves anymore. With the traditional german outdoor wear from Schöffel we can step out of this treadmill. Far out enough to find a clearer perspective on our life. And the way we really want to live it.

In a designer kitchen a woman is preparing herself a protein drink. With no fat. No sugar. And no salt.

Advertising Agency: Ogilvy, Germany
Chief Creative Officer: Dr. Stephan Vogel
Creative Directors: Helmut Meyer, Nico Ammann, Lothar Mueller
Copywriters: Lothar Mueller, Martin Gillan
Art Directors: Nico Ammann, Till Schaffarczyk
Photographer: Uli Wiesmeier
Creative Planning: Thomas Strerath, Larissa Pohl, Magnus Höltke
Account Management: Christian von Dewall, Sarah Nawroth
Advertiser's Supervisor: Corinna Umbach

Comments (4)

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Highest Rated

certaintly's picture
certaintly
Activity Score 3994

i actually really like this. shame if they ripped it off from the ad lahaff posted

Cafuné Copy's picture
Cafuné Copy
Activity Score 16

decent attempt at expressing a hackneyed idea

lahaff's picture
lahaff
Activity Score 1518

Inspired by the classic Harley-Davidson peanuts ad?
http://www.welovead.com/en/works/details/e98ygpwA

kleenex's picture
kleenex
Activity Score 43493

I like the ads...

certaintly's picture
certaintly
Activity Score 3994

i actually really like this. shame if they ripped it off from the ad lahaff posted

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