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The Lottery of Life, Sierra Leone vs Sweden

Agency: 
Published/Aired: 
November 2010
Description: 

Two billboards placed next to each other.

thelotteryoflife.co.uk

Advertising Agency: Lowe, Brindfors, Sweden
Creative Directors: Villard, Bartholf
Copywriter: Stefan Pagreus
Art Directors: Pelle Lundquist, Emmeli Österdahl
Photography: Stockfoto
Typographer: Ola Lanteli

Comments (5)

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Highest Rated

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pez's picture
pez
Activity Score 1802

It's a pity that the print campaign is not as good as online campaign wich I think is really good!

pez's picture
pez
Activity Score 1802

btw, the site has some programming issues, I turn my wheel right now, it seems like I am reborn in Congo Democratic Republic but the the site is showing me the North Korea flag...

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Guest

Woulda gone with a super soaker.

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Guest

love the online campaign, and that's correct, they do have several mistakes.

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Guest
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