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The Lottery of Life, Darfur vs Sweden

Agency: 
Published/Aired: 
November 2010
Description: 

Two billboards placed next to each other.

thelotteryoflife.co.uk

Advertising Agency: Lowe, Brindfors, Sweden
Creative Directors: Villard, Bartholf
Copywriter: Stefan Pagreus
Art Directors: Pelle Lundquist, Emmeli Österdahl
Photography: Stockfoto
Typographer: Ola Lanteli

Comments (5)

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Highest Rated

Zulu-1's picture
Zulu-1
Activity Score 130

Love the idea... But think the execution is to literal! good job guys...

Guest's picture
Guest

bad bad, cant understand how was Epica...

TiltedChairCreative's picture
TiltedChairCreative
Activity Score 513

Whoa, this campaign is hitting me hard. I love the "lottery of life" idea; honest, true. It says the very thing that the privileged—pretty much everyone in Westernized countries—don't want to acknowledge. Simple juxtaposition. Love it.

Guest's picture
Guest

love it, congradulations, great idea :)

Guest's picture
Guest

bad, unable to what want to show

Zulu-1's picture
Zulu-1
Activity Score 130

Love the idea... But think the execution is to literal! good job guys...

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