Save the Children: Contaminated drinking water

We must make this a thing of the past.
Contaminated drinking water
Mandera, Northern Kenya c. 2009
Don't miss this unique exhibition.
Southern Cross Station. 3-12 July.

Advertising Agency: M&C Saatchi, Melbourne, Australia
Creative Director: Steve Crawford
Art Director: Murray Bransgrove
Copywriters: Sandra Galiazzo, Doogie Chapman
Photography: Paul Torcello
Retouching: Ed Croll, Julia Cornelius
Account Service: Chantelle Warren, Bree Woodhouse

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16 comments

nepstein's picture
nepstein
197 pencils

Really? You put a black boy in a cage?
Good idea, but stay away from putting minorities in boxes...

Guest's picture
Guest

Usually first ideas are pretty basic, the same happens with first thoughts. You should think a little more before considering a black kid in Africa as part of a minority.

Guest's picture
Guest

a black boy is hardly in the minority in kenya. i think you miss the point.

nepstein's picture
nepstein
197 pencils

Is this ad running in Kenya? No. It's running in Australia.

I didn't miss the point, I'm playing devil's advocate.
If you think that no one is going to interpret this image in an offensive manner than you are very naive.

Guest's picture
Guest

So from your POV many of the Amnesty ads should only run in African countries?

nepstein's picture
nepstein
197 pencils

What? Of course not, how did you even arrive at that conclusion?

Guest's picture
Guest

very nice idea...im loving it

mikeelrapido's picture
mikeelrapido
1929 pencils

Great!

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hagemony's picture
hagemony
335 pencils

good concept!

zaina's picture
zaina
85 pencils

the beauty of this design it is related to the real world and that is why it affect the audience in both emotional and the intellectual level. great design

silvi's picture
silvi
4172 pencils

But is this a print piece of an ambient idea? I don´t understand.

Sherif Hany's picture
Sherif Hany
92 pencils

the Copy Write..SAVED it...
without the copy write...this ad would be a Catastrophe

bluebritfan's picture
bluebritfan
47 pencils

i love it! simple idea which works better! the ones that don't understand it are simply stupid.

Guest's picture
Guest

At first, it's shocking but the wooden plate and the copy saves the ad. it's excellent.

You can find mistakes on every ads, no ads perfect.

Tiwai's picture
Tiwai
11 pencils

Good idea, strong in visual idea...though the glass case looked 'paste' in...

rolling.stone's picture
rolling.stone
2740 pencils

cruel reality

best of the bunch, good campaign

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