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Save the Children: Contaminated drinking water

Save the Children: Contaminated drinking water
Your rating: None Average: 6.5 (32 votes)

We must make this a thing of the past.
Contaminated drinking water
Mandera, Northern Kenya c. 2009
Don't miss this unique exhibition.
Southern Cross Station. 3-12 July.

Advertising Agency: M&C Saatchi, Melbourne, Australia
Creative Director: Steve Crawford
Art Director: Murray Bransgrove
Copywriters: Sandra Galiazzo, Doogie Chapman
Photography: Paul Torcello
Retouching: Ed Croll, Julia Cornelius
Account Service: Chantelle Warren, Bree Woodhouse

18 Comments

nepstein's picture 199 pencils
nepstein | Tue, 2009-10-20 23:22

Really? You put a black boy in a cage?
Good idea, but stay away from putting minorities in boxes...

Guest's picture
Guest | Wed, 2009-10-21 01:05

Usually first ideas are pretty basic, the same happens with first thoughts. You should think a little more before considering a black kid in Africa as part of a minority.

Guest's picture
Guest | Wed, 2009-10-21 01:34

a black boy is hardly in the minority in kenya. i think you miss the point.

nepstein's picture 199 pencils
nepstein | Wed, 2009-10-21 14:50

Is this ad running in Kenya? No. It's running in Australia.

I didn't miss the point, I'm playing devil's advocate.
If you think that no one is going to interpret this image in an offensive manner than you are very naive.

Guest's picture
Guest | Wed, 2009-10-21 17:37

So from your POV many of the Amnesty ads should only run in African countries?

nepstein's picture 199 pencils
nepstein | Sat, 2009-10-24 15:56

What? Of course not, how did you even arrive at that conclusion?

Guest's picture
Guest | Wed, 2009-10-21 01:22

very nice idea...im loving it

mikeelrapido's picture 1943 pencils
mikeelrapido | Wed, 2009-10-21 02:24

Great!

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hagemony's picture 347 pencils
hagemony | Wed, 2009-10-21 03:43

good concept!

zaina's picture 87 pencils
zaina | Wed, 2009-10-21 03:49

the beauty of this design it is related to the real world and that is why it affect the audience in both emotional and the intellectual level. great design

silvi's picture 4174 pencils
silvi | Wed, 2009-10-21 15:54

But is this a print piece of an ambient idea? I don´t understand.

Sherif Hany's picture 92 pencils
Sherif Hany | Wed, 2009-10-21 19:29
5

the Copy Write..SAVED it...
without the copy write...this ad would be a Catastrophe

bluebritfan's picture 47 pencils
bluebritfan | Fri, 2009-10-23 14:42

i love it! simple idea which works better! the ones that don't understand it are simply stupid.

Guest's picture
Guest | Tue, 2009-10-27 01:13

At first, it's shocking but the wooden plate and the copy saves the ad. it's excellent.

You can find mistakes on every ads, no ads perfect.

Tiwai's picture 11 pencils
Tiwai | Mon, 2009-11-02 02:12
5

Good idea, strong in visual idea...though the glass case looked 'paste' in...

rolling.stone's picture 2750 pencils
rolling.stone | Tue, 2009-11-03 05:25

cruel reality

best of the bunch, good campaign

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~ Quite obviously, I have gathered no moss ! ~

shadow's picture 485 pencils
shadow | Fri, 2009-11-20 11:57

Glass is not necessary

shadow's picture 485 pencils
shadow | Fri, 2009-11-20 11:57

Glass is not necessary

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