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SAP Consulting: Power station

SAP Consulting: Power station
Your rating: None Average: 6.5 (22 votes)

Turn the crisis into impulse.

Advertising Agency: Ogilvy, Frankfurt, Germany
Executive Creative Directors / Creative Directors: Dr. Stephan Vogel, Christian Mommertz
Copywriter: Lothar Mueller
Advertiser's Supervisor: Barbara Windisch
Account Manager: Veronika Sikvolgyi
Art Buyer: Valerie Opitz
Art Director: Till Schaffarczyk
Production: Thomas Mattner

Comments

Wordnerd's picture 5243 pencils
Wordnerd | Fri, 2009-07-03 07:17
9

very good thought!

Guest's picture
Guest | Fri, 2009-07-03 08:16

zis iz greatz!

Guest's picture
Guest | Fri, 2009-07-03 08:43

Good and so simple! Well done!

valayamadvertising's picture 202 pencils
valayamadvertising | Fri, 2009-07-03 08:51
7

cool turns hot nice idea - sagar
www.valayam.com

www.valayam.com

tirthomitro's picture 934 pencils
tirthomitro | Fri, 2009-07-03 09:09

well-ideated. but the copy's a tad twisted to confuse people.
overall 7.5!

Dzsoi's picture 4431 pencils
Dzsoi | Fri, 2009-07-03 11:15

How is that? The copy is as simple as it gets. Just perfect with the picture.

alexander_bickov's picture 1606 pencils
alexander_bickov | Fri, 2009-07-03 09:15

nice clear idea

Alexander Bickov Personal portfolio | Twitter | Facebook | Blog

Guest's picture
Guest | Fri, 2009-07-03 10:35

I wouldn't say it is exactly clear. Can someone please explain what the headline is trying to convey? Thanks.

Dzsoi's picture 4431 pencils
Dzsoi | Tue, 2009-07-07 03:11

The original photo symbolizes industry, which is in crisis. Turn it (crisis / picture) and what you got?
Impulse - engines of a spaceship.

Guest's picture
Guest | Fri, 2009-07-03 11:41

the impulse is still unhealthy...thats a fail

warp's picture 3 pencils
warp | Fri, 2009-07-03 20:07

sure, the big idea is to encourage companies! excellent!

Ohkamp's picture 94 pencils
Ohkamp | Fri, 2009-07-03 20:31
7

Awesome visual! I also didn't quite get the copy though. I was expecting something more along the lines of, "Giving companies the extra push" etc. Instead, I'm a bit stumped by the idea of how the consultant agency turns pollution (is that the crisis?) into action (impulse)?

houqiaoli's picture 59 pencils
houqiaoli | Fri, 2009-07-03 21:21

I thought it was an idea about environmental protection at first sight...

Guest's picture
Guest | Sun, 2009-07-05 00:48

Can someone explain this please...

Guest's picture
Guest | Mon, 2009-07-13 01:43

Too conceptual for the original intended message. One would get the idea that it's something environmental.

kgeiger's picture 5092 pencils
kgeiger | Tue, 2009-07-21 00:24

http://adsoftheworld.com/media/print/corbis_one_idea?size=_original

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