SAP Consulting: Power station
Turn the crisis into impulse.
Advertising Agency: Ogilvy, Frankfurt, Germany
Executive Creative Directors / Creative Directors: Dr. Stephan Vogel, Christian Mommertz
Copywriter: Lothar Mueller
Advertiser's Supervisor: Barbara Windisch
Account Manager: Veronika Sikvolgyi
Art Buyer: Valerie Opitz
Art Director: Till Schaffarczyk
Production: Thomas Mattner
14 Comments
very good thought!
zis iz greatz!
Good and so simple! Well done!
cool turns hot nice idea - sagar
www.valayam.com
www.valayam.com, www.valayam.com/blog
well-ideated. but the copy's a tad twisted to confuse people.
overall 7.5!
they showed me a picture & i laughed
dignity has never been photographed
nice clear idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
I wouldn't say it is exactly clear. Can someone please explain what the headline is trying to convey? Thanks.
the impulse is still unhealthy...thats a fail
sure, the big idea is to encourage companies! excellent!
Awesome visual! I also didn't quite get the copy though. I was expecting something more along the lines of, "Giving companies the extra push" etc. Instead, I'm a bit stumped by the idea of how the consultant agency turns pollution (is that the crisis?) into action (impulse)?
I thought it was an idea about environmental protection at first sight...
Can someone explain this please...
Too conceptual for the original intended message. One would get the idea that it's something environmental.
http://adsoftheworld.com/media/print/corbis_one_idea?size=_original