SAP Consulting: Power station

Turn the crisis into impulse.

Advertising Agency: Ogilvy, Frankfurt, Germany
Executive Creative Directors / Creative Directors: Dr. Stephan Vogel, Christian Mommertz
Copywriter: Lothar Mueller
Advertiser's Supervisor: Barbara Windisch
Account Manager: Veronika Sikvolgyi
Art Buyer: Valerie Opitz
Art Director: Till Schaffarczyk
Production: Thomas Mattner

15 comments

Wordnerd's picture
Wordnerd
6662 pencils

very good thought!

Guest's picture
Guest

zis iz greatz!

Guest's picture
Guest

Good and so simple! Well done!

valayamadvertising's picture
valayamadvertising
244 pencils

cool turns hot nice idea - sagar
www.valayam.com

tirthomitro's picture
tirthomitro
2724 pencils

well-ideated. but the copy's a tad twisted to confuse people.
overall 7.5!

they showed me a picture & i laughed
dignity has never been photographed

alexander_bickov's picture
alexander_bickov
3279 pencils

nice clear idea

Guest's picture
Guest

I wouldn't say it is exactly clear. Can someone please explain what the headline is trying to convey? Thanks.

Guest's picture
Guest

the impulse is still unhealthy...thats a fail

warp's picture
warp
3 pencils

sure, the big idea is to encourage companies! excellent!

Ohkamp's picture
Ohkamp
227 pencils

Awesome visual! I also didn't quite get the copy though. I was expecting something more along the lines of, "Giving companies the extra push" etc. Instead, I'm a bit stumped by the idea of how the consultant agency turns pollution (is that the crisis?) into action (impulse)?

houqiaoli's picture
houqiaoli
60 pencils

I thought it was an idea about environmental protection at first sight...

Guest's picture
Guest

Can someone explain this please...

Guest's picture
Guest

Too conceptual for the original intended message. One would get the idea that it's something environmental.

tenida's picture
tenida
4 pencils

Excellent idea!

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