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SAP Consulting: Oil refinery

SAP Consulting: Oil refinery
Your rating: None Average: 6.8 (23 votes)

Turn the crisis into impulse.

Advertising Agency: Ogilvy, Frankfurt, Germany
Executive Creative Directors / Creative Directors: Dr. Stephan Vogel, Christian Mommertz
Copywriter: Lothar Mueller
Advertiser's Supervisor: Barbara Windisch
Account Manager: Veronika Sikvolgyi
Art Buyer: Valerie Opitz
Art Director: Till Schaffarczyk
Production: Thomas Mattner

8 Comments

dsklan's picture 1789 pencils
dsklan | Fri, 2009-07-03 08:28

in times of crisis the refinery is shut, so there is no smoke...

Gi_bo's picture 1331 pencils
Gi_bo | Fri, 2009-07-03 14:51

That was a really lame comment...with all due respect

GiBo

Gi_bo's picture 1331 pencils
Gi_bo | Fri, 2009-07-03 14:51

That was a really lame comment...with all due respect

GiBo

valayamadvertising's picture 244 pencils
valayamadvertising | Fri, 2009-07-03 08:54
6

nice ad
www.valayam.com

www.valayam.com, www.valayam.com/blog

LucasPS's picture 523 pencils
LucasPS | Fri, 2009-07-03 09:10
6

Good Ad, but i think it has a problem... its practically comunicating "Polutte!!!".

Not a small thing...

Todos somos ignorantes, pero no todos ignoramos lo mismo.

Guest's picture
Guest | Sat, 2009-07-04 14:09
8

In Europe it means Progress. For "the new american", "the politically correctness" one it means Pollution. Thou America was build on pollution. Ironically, not?

Guest's picture
Guest | Wed, 2009-07-08 00:37

is this lost in translation? By impulse do they mean progress? As it is that line makes no sense at all!

Guest's picture
Guest | Wed, 2009-07-29 01:23

doesnt it look like rockets?

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