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Oil refinery

Agency: 
Published/Aired: 
July 2009
Description: 

Outdoor advertisment created by Ogilvy, Germany for SAP Consulting, within the category: Professional Services.

Turn the crisis into impulse.

Advertising Agency: Ogilvy, Frankfurt, Germany
Executive Creative Directors / Creative Directors: Dr. Stephan Vogel, Christian Mommertz
Copywriter: Lothar Mueller
Advertiser's Supervisor: Barbara Windisch
Account Manager: Veronika Sikvolgyi
Art Buyer: Valerie Opitz
Art Director: Till Schaffarczyk
Production: Thomas Mattner

Comments (8)

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Highest Rated

Guest's picture
Guest

doesnt it look like rockets?

dsklan's picture
dsklan
Activity Score 1926

in times of crisis the refinery is shut, so there is no smoke...

gioborde's picture
gioborde
Activity Score 1387

That was a really lame comment...with all due respect

GiBo

gioborde's picture
gioborde
Activity Score 1387

That was a really lame comment...with all due respect

GiBo

valayamadvertising's picture
valayamadvertising
Activity Score 244
LucasPS's picture
LucasPS
Activity Score 523

Good Ad, but i think it has a problem... its practically comunicating "Polutte!!!".

Not a small thing...

Guest's picture
Guest

In Europe it means Progress. For "the new american", "the politically correctness" one it means Pollution. Thou America was build on pollution. Ironically, not?

Guest's picture
Guest

is this lost in translation? By impulse do they mean progress? As it is that line makes no sense at all!

Guest's picture
Guest

doesnt it look like rockets?

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