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SAP Consulting: Oil refinery

SAP Consulting: Oil refinery
Your rating: None Average: 6.8 (21 votes)

Turn the crisis into impulse.

Advertising Agency: Ogilvy, Frankfurt, Germany
Executive Creative Directors / Creative Directors: Dr. Stephan Vogel, Christian Mommertz
Copywriter: Lothar Mueller
Advertiser's Supervisor: Barbara Windisch
Account Manager: Veronika Sikvolgyi
Art Buyer: Valerie Opitz
Art Director: Till Schaffarczyk
Production: Thomas Mattner

Comments

dsklan's picture 666 pencils

in times of crisis the refinery is shut, so there is no smoke...

Gi_bo's picture 240 pencils

That was a really lame comment...with all due respect

GiBo

Gi_bo's picture 240 pencils

That was a really lame comment...with all due respect

GiBo

valayamadvertising's picture 202 pencils
LucasPS's picture 520 pencils
6

Good Ad, but i think it has a problem... its practically comunicating "Polutte!!!".

Not a small thing...

Todos somos ignorantes, pero no todos ignoramos lo mismo.

Guest's picture
8

In Europe it means Progress. For "the new american", "the politically correctness" one it means Pollution. Thou America was build on pollution. Ironically, not?

Guest's picture

is this lost in translation? By impulse do they mean progress? As it is that line makes no sense at all!

Guest's picture

doesnt it look like rockets?

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