SAP Consulting: Oil refinery

Turn the crisis into impulse.

Advertising Agency: Ogilvy, Frankfurt, Germany
Executive Creative Directors / Creative Directors: Dr. Stephan Vogel, Christian Mommertz
Copywriter: Lothar Mueller
Advertiser's Supervisor: Barbara Windisch
Account Manager: Veronika Sikvolgyi
Art Buyer: Valerie Opitz
Art Director: Till Schaffarczyk
Production: Thomas Mattner

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8 comments

dsklan's picture
dsklan
1927 pencils

in times of crisis the refinery is shut, so there is no smoke...

Gi_bo's picture
Gi_bo
1385 pencils

That was a really lame comment...with all due respect

GiBo

Gi_bo's picture
Gi_bo
1385 pencils

That was a really lame comment...with all due respect

GiBo

LucasPS's picture
LucasPS
523 pencils

Good Ad, but i think it has a problem... its practically comunicating "Polutte!!!".

Not a small thing...

Guest's picture
Guest

In Europe it means Progress. For "the new american", "the politically correctness" one it means Pollution. Thou America was build on pollution. Ironically, not?

Guest's picture
Guest

is this lost in translation? By impulse do they mean progress? As it is that line makes no sense at all!

Guest's picture
Guest

doesnt it look like rockets?

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