Sanctuary Cove Realty: Pristine waters

And so it was they came to rest on pristine waters...
Exclusive waterfront land now available.

Advertising Agency: Junior, Brisbane, Australia
Creative Director: Steve Minion
Art Director: Gabriel Woodmansey
Copywriter: Misha McDonald

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annasamara's picture
79 pencils

How are you supposed to read this? The contrast between "Exclusive waterfront land now available" and background is non existing. Should not the most important line of copy standout?

I get the idea... it is a fairytale place... kind of nice. But please hire a graphic designer next time. If no one can read what the billboard is really about, it is pointless. Money flashed down the pristine waters :)

shahidali's picture
4063 pencils

i couldn't have agreed with u any more.


skanger's picture
95 pencils


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