San Diego Zoo: Tar pit

Elephant Odyssey. After 12,000 years, they’re finally back.

Advertising Agency: M&C Saatchi, Los Angeles, USA
Creative Director: Martin Dix
Art Director: Sean Ohlenkamp
Copywriter: Maria Smith
Photographer: Markku lahdesmaki
Released: May 2009

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4 comments

Unmotivated Genius's picture
Unmotivated Genius
100 pencils

i like the "play" the logo has with the comp.

bknowlden's picture
bknowlden
3647 pencils

The tv for this campaign is quite nice, but these are the weakest in the campaign fa sho. I was curious and Googled the Art Director's work, check it out, really nice book Sean.

Guest's picture
Guest

Thanks Brandon! Appreciate the props! Pretty awesome stuff yourself! Really impressive!

theoldman_son's picture
theoldman_son
319 pencils

I haven't seen the TV campaign yet, but in my opinion every media has to work independently, even on a campaign. You can't expect the person to have seen the ad on TV to be able to understand the ad on billboard.

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