Samsonite: Heaven and Hell

Advertising Agency: JWT, Shanghai , China
Executive Creative Directors: Yang Yeo, Elvis Chau
Creative Directors: Hattie Cheng, Rojana Chuasakul
Art Directors: Hattie Cheng, Rojana Chuasakul, Haoxi Lv, Danny Li, Surachai Puthikulangkura
Copywriter: Marc Wong
Account Supervisors: Sophia Ng, Lily Zheng
Producers: Anotai Panmongkol, Somsak Pairew
Illustrators: Surachai Puthikulangkura, Supachai U-Rairat
Production House: illusion
Animator: illusion
Print Pruduction: Joseph Yu, Lulu Zhang, Isaac Xu

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36 comments

Shawali's picture
Shawali
8393 pencils

Epic!

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

ronnyfly2's picture
ronnyfly2
18 pencils

sooooo gooood !

Arce's picture
Arce
20 pencils

Woooooooooowwwwwwwww!

Arce

Tamis Witchy's picture
Tamis Witchy
54 pencils

Beautiful, simply beautiful

atb2005's picture
atb2005
13567 pencils

Clearly done for awards, and it won one in the end. Many consumers will be scratching their heads at they look at this.

puppiepoppy's picture
puppiepoppy
1636 pencils

With 2 Gold Lions, I'll be scratching my head because of the goose bumps. :D Well done JWT SH.

atb2005's picture
atb2005
13567 pencils

Ok, I am loving it now too! :) Wasn't so keen on it initially, but now I too find it epic.

Boxey's picture
Boxey
8885 pencils

Haha. Spot on.

pez's picture
pez
1723 pencils

You can see at the original board presented in Cannes that it has been published: http://www.canneslions.com/work/press/
By the way, I think the benefit is SO clear here, an very well art directed... It deserves a Lion, and maybe a GP too...

cognitive's picture
cognitive
134 pencils

Incredible... Is this in an airport?

Glut's picture
Glut
3947 pencils

amazing art!

martucha's picture
martucha
62 pencils

Beautiful! I love this kind of campaigns!

http://adsoftheworld.com/media/print/kleenex_gloryfailure

nemesis's picture
nemesis
761 pencils

amazing work!
a good, simple idea and a great excecution!

AssassinX's picture
AssassinX
1329 pencils

Love it so much! Stunning nice ad!

Congratulations, JWT SH!

Reality Check's picture
Reality Check
1799 pencils

It's pure heaven.

CommandZ's picture
CommandZ
2472 pencils

Epic indeed!

Beanbrain's picture
Beanbrain
2 pencils

Demonstration is the most powerful way to sell. Bravo!
(How'd they got all those demons to sign releases?)

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

beautiful execution.

awesome.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Wordnerd's picture
Wordnerd
6662 pencils

great

sakshi.89mahajan's picture
sakshi.89mahajan
88 pencils

awesomee!! thumbs up!!!

simonsays's picture
simonsays
332 pencils

I think you should have.....

Just kidding.

Perfect. best I saw for months

Stayzk8's picture
Stayzk8
67 pencils

it just freaking craves me to have one of their bags!!

Dirgha's picture
Dirgha
103 pencils

Kudos!!!

Kateter's picture
Kateter
2020 pencils

this ad is really good.

but grand prix?
WTF?
sorry, not that good.

great art, mediocre idea, stereotypical insight.
to me, not enough.

gpernarella's picture
gpernarella
48 pencils

it inspires you to follow their example, and to do great works of art!

Modern advertisement business should be "sponsored art making ..."

Kateter's picture
Kateter
2020 pencils

say what?

advertising is NOT art.
never was, never will be.

terryble88's picture
terryble88
27 pencils

this is very very nice!!! fuiyooo~

Diplodokus's picture
Diplodokus
1762 pencils

Way overrated.

Vision_Vi's picture
Vision_Vi
104 pencils

Indeed, so epic and unusual.

mikey mugambi's picture
mikey mugambi
69 pencils

Amazing Art!

Themadartist1972's picture
Themadartist1972
325 pencils

i wanna cry ! what an execution ! awesome !

Queeny Queen's picture
Queeny Queen
10 pencils

wow!

somecopywriter's picture
somecopywriter
1099 pencils

Sometimes I come here just to look at this. It's inspiring stuff. Worth 11 stars.

riyelam's picture
riyelam
370 pencils

Kudos to the team....

austinvideocrew's picture
austinvideocrew
4 pencils

I love the detail used in this ad. The 3d rendering is pretty amazing.

julian.lange's picture
julian.lange
264 pencils

great art, mediocre idea!
But again the art is just simply amazing!!!!

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