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Heaven and Hell

Agency: 
Published/Aired: 
June 2011
Description: 
Advertising Agency: JWT, Shanghai , China
Executive Creative Directors: Yang Yeo, Elvis Chau
Creative Directors: Hattie Cheng, Rojana Chuasakul
Art Directors: Hattie Cheng, Rojana Chuasakul, Haoxi Lv, Danny Li, Surachai Puthikulangkura
Copywriter: Marc Wong
Account Supervisors: Sophia Ng, Lily Zheng
Producers: Anotai Panmongkol, Somsak Pairew
Illustrators: Surachai Puthikulangkura, Supachai U-Rairat
Production House: illusion
Animator: illusion
Print Pruduction: Joseph Yu, Lulu Zhang, Isaac Xu

Comments (36)

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Highest Rated

julian.lange's picture
julian.lange
Activity Score 264

great art, mediocre idea!
But again the art is just simply amazing!!!!

Shawali's picture
Shawali
Activity Score 8442

Epic!

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

ronnyfly2's picture
ronnyfly2
Activity Score 18

sooooo gooood !

Arce's picture
Arce
Activity Score 20

Woooooooooowwwwwwwww!

Arce

Tamis Witchy's picture
Tamis Witchy
Activity Score 54

Beautiful, simply beautiful

atb2005's picture
atb2005
Activity Score 13561

Clearly done for awards, and it won one in the end. Many consumers will be scratching their heads at they look at this.

puppiepoppy's picture
puppiepoppy
Activity Score 1634

With 2 Gold Lions, I'll be scratching my head because of the goose bumps. :D Well done JWT SH.

atb2005's picture
atb2005
Activity Score 13561

Ok, I am loving it now too! :) Wasn't so keen on it initially, but now I too find it epic.

Boxey's picture
Boxey
Activity Score 8881

Haha. Spot on.

pez's picture
pez
Activity Score 1802

You can see at the original board presented in Cannes that it has been published: http://www.canneslions.com/work/press/
By the way, I think the benefit is SO clear here, an very well art directed... It deserves a Lion, and maybe a GP too...

cognitive's picture
cognitive
Activity Score 167

Incredible... Is this in an airport?

Glut's picture
Glut
Activity Score 3937

amazing art!

martucha's picture
martucha
Activity Score 62

Beautiful! I love this kind of campaigns!

http://adsoftheworld.com/media/print/kleenex_gloryfailure

nemesis's picture
nemesis
Activity Score 765

amazing work!
a good, simple idea and a great excecution!

AssassinX's picture
AssassinX
Activity Score 1329

Love it so much! Stunning nice ad!

Congratulations, JWT SH!

Reality Check's picture
Reality Check
Activity Score 2537

It's pure heaven.

CommandZ's picture
CommandZ
Activity Score 2498

Epic indeed!

Beanbrain's picture
Beanbrain
Activity Score 2

Demonstration is the most powerful way to sell. Bravo!
(How'd they got all those demons to sign releases?)

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

beautiful execution.

awesome.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Wordnerd's picture
Wordnerd
Activity Score 6692

great

sakshi.89mahajan's picture
sakshi.89mahajan
Activity Score 88

awesomee!! thumbs up!!!

simonsays's picture
simonsays
Activity Score 332

I think you should have.....

Just kidding.

Perfect. best I saw for months

Stayzk8's picture
Stayzk8
Activity Score 67

it just freaking craves me to have one of their bags!!

Dirgha's picture
Dirgha
Activity Score 103

Kudos!!!

Kateter's picture
Kateter
Activity Score 2029

this ad is really good.

but grand prix?
WTF?
sorry, not that good.

great art, mediocre idea, stereotypical insight.
to me, not enough.

gpernarella's picture
gpernarella
Activity Score 48

it inspires you to follow their example, and to do great works of art!

Modern advertisement business should be "sponsored art making ..."

Kateter's picture
Kateter
Activity Score 2029

say what?

advertising is NOT art.
never was, never will be.

terryble88's picture
terryble88
Activity Score 27

this is very very nice!!! fuiyooo~

Diplodokus's picture
Diplodokus
Activity Score 1819

Way overrated.

Vision_Vi's picture
Vision_Vi
Activity Score 104

Indeed, so epic and unusual.

mikey mugambi's picture
mikey mugambi
Activity Score 69

Amazing Art!

Themadartist1972's picture
Themadartist1972
Activity Score 325

i wanna cry ! what an execution ! awesome !

Queeny Queen's picture
Queeny Queen
Activity Score 10

wow!

somecopywriter's picture
somecopywriter
Activity Score 1113

Sometimes I come here just to look at this. It's inspiring stuff. Worth 11 stars.

riyelam's picture
riyelam
Activity Score 366

Kudos to the team....

austinvideocrew's picture
austinvideocrew
Activity Score 4

I love the detail used in this ad. The 3d rendering is pretty amazing.

julian.lange's picture
julian.lange
Activity Score 264

great art, mediocre idea!
But again the art is just simply amazing!!!!

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