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Samsonite: Heaven and Hell

Samsonite: Heaven and Hell
Your rating: None Average: 9.3 (243 votes)

Advertising Agency: JWT, Shanghai , China
Executive Creative Directors: Yang Yeo, Elvis Chau
Creative Directors: Hattie Cheng, Rojana Chuasakul
Art Directors: Hattie Cheng, Rojana Chuasakul, Haoxi Lv, Danny Li, Surachai Puthikulangkura
Copywriter: Marc Wong
Account Supervisors: Sophia Ng, Lily Zheng
Producers: Anotai Panmongkol, Somsak Pairew
Illustrators: Surachai Puthikulangkura, Supachai U-Rairat
Production House: illusion
Animator: illusion
Print Pruduction: Joseph Yu, Lulu Zhang, Isaac Xu

34 Comments

Shawali's picture 5416 pencils
Shawali | Wed, 2011-06-22 12:23

Epic!

ronnyfly2's picture 20 pencils
ronnyfly2 | Wed, 2011-06-22 12:26

sooooo gooood !

Arce's picture 20 pencils
Arce | Wed, 2011-06-22 12:29

Woooooooooowwwwwwwww!

Arce

Tamis Witchy's picture 54 pencils
Tamis Witchy | Wed, 2011-06-22 12:32
10

Beautiful, simply beautiful

atb2005's picture 13683 pencils
atb2005 | Wed, 2011-06-22 12:33

Clearly done for awards, and it won one in the end. Many consumers will be scratching their heads at they look at this.

puppiepoppy's picture 1642 pencils
puppiepoppy | Wed, 2011-06-22 12:47

With 2 Gold Lions, I'll be scratching my head because of the goose bumps. :D Well done JWT SH.

www.michaelwongcc.com

atb2005's picture 13683 pencils
atb2005 | Thu, 2011-06-23 08:21

Ok, I am loving it now too! :) Wasn't so keen on it initially, but now I too find it epic.

Boxey's picture 8882 pencils
Boxey | Fri, 2011-06-24 15:04

Haha. Spot on.

pez's picture 1664 pencils
pez | Thu, 2011-06-23 09:22

You can see at the original board presented in Cannes that it has been published: http://www.canneslions.com/work/press/
By the way, I think the benefit is SO clear here, an very well art directed... It deserves a Lion, and maybe a GP too...

cognitive's picture 77 pencils
cognitive | Wed, 2011-06-22 12:38

Incredible... Is this in an airport?

www.cognitivefilms.com

Glut's picture 4076 pencils
Glut | Wed, 2011-06-22 12:54

amazing art!

martucha's picture 62 pencils
martucha | Wed, 2011-06-22 13:30
9

Beautiful! I love this kind of campaigns!

http://adsoftheworld.com/media/print/kleenex_gloryfailure

nemesis's picture 743 pencils
nemesis | Wed, 2011-06-22 14:18

amazing work!
a good, simple idea and a great excecution!

AssassinX's picture 1347 pencils
AssassinX | Wed, 2011-06-22 14:41
10

Love it so much! Stunning nice ad!

Congratulations, JWT SH!

Reality Check's picture 1725 pencils
Reality Check | Wed, 2011-06-22 14:54
9

It's pure heaven.

CommandZ's picture 1580 pencils
CommandZ | Wed, 2011-06-22 16:14
10

Epic indeed!

Beanbrain's picture 2 pencils
Beanbrain | Wed, 2011-06-22 17:37

Demonstration is the most powerful way to sell. Bravo!
(How'd they got all those demons to sign releases?)

bhuvneshwar.chd's picture 1013 pencils
bhuvneshwar.chd | Wed, 2011-06-22 23:02

beautiful execution.

awesome.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Ben Dover's picture 1268 pencils
Ben Dover | Thu, 2011-06-23 04:56

Top notch stuff for a truly great brand.

Wordnerd's picture 6617 pencils
Wordnerd | Thu, 2011-06-23 05:09
9

great

sakshi.89mahajan's picture 88 pencils
sakshi.89mahajan | Thu, 2011-06-23 05:26

awesomee!! thumbs up!!!

simonsays's picture 332 pencils
simonsays | Thu, 2011-06-23 10:35
10

I think you should have.....

Just kidding.

Perfect. best I saw for months

Stayzk8's picture 67 pencils
Stayzk8 | Thu, 2011-06-23 10:45
9

it just freaking craves me to have one of their bags!!

Dirgha's picture 105 pencils
Dirgha | Thu, 2011-06-23 10:49

Kudos!!!

Kateter's picture 2040 pencils
Kateter | Sat, 2011-06-25 13:28

this ad is really good.

but grand prix?
WTF?
sorry, not that good.

great art, mediocre idea, stereotypical insight.
to me, not enough.

gpernarella's picture 48 pencils
gpernarella | Sun, 2011-06-26 13:56
10

it inspires you to follow their example, and to do great works of art!

Modern advertisement business should be "sponsored art making ..."

Kateter's picture 2040 pencils
Kateter | Mon, 2011-06-27 02:26

say what?

advertising is NOT art.
never was, never will be.

terryble88's picture 27 pencils
terryble88 | Wed, 2011-06-29 03:34

this is very very nice!!! fuiyooo~

Diplodokus's picture 1525 pencils
Diplodokus | Mon, 2011-07-11 15:16
6

Way overrated.

Vision_Vi's picture 106 pencils
Vision_Vi | Tue, 2011-07-12 14:07

Indeed, so epic and unusual.

mikey mugambi's picture 71 pencils
mikey mugambi | Wed, 2011-07-13 00:31

Amazing Art!

Themadartist1972's picture 331 pencils
Themadartist1972 | Wed, 2011-07-13 04:48
10

i wanna cry ! what an execution ! awesome !

Queeny Queen's picture 10 pencils
Queeny Queen | Wed, 2011-07-13 10:51

wow!

somecopywriter's picture 731 pencils
somecopywriter | Mon, 2012-01-30 13:02
10

Sometimes I come here just to look at this. It's inspiring stuff. Worth 11 stars.

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