Salzburg School of Music: Piano crosswalk
Challenge
Promote visually and audibly the Salzburg School of Music right in the middle of a city.
Solution
Crosswalks were repainted in a piano keyboard shape at different locations in the city. Sensors were also installed beside the crosswalks on the sidewalk. Every time the walk sign turns on a piano song starts playing, simulating the idea that the people who start walking through the crosswalk are playing the song by stepping on the crosswalk.
Creative Director / Art Director: Pedro Martins
Photographer: Flickr images
Released: April 2009
11 Comments
I like.
Most times, worst enemies used to be best friends...
Done in Venezuela.
Oh I love it! I am just wondering how they got the city to agree.
but how would people know its for Salzburg...
ok so this is not actually executed.. but good idea of d piano music being played when people walk.
Spec work.
+++
"I love some things, and don't love some other things."
done in Amsertdam, and in US.
challenge: win something
solutions: do something fake
done!
Saying done without showing the other campaigns it´s been donde before.
Magdalena 2008. - festival of creative communication (under 30)
http://www.magdalena.org/en/gallery/entries/40199/details.html
Again?
even done in romania.(sibiu)