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Piano crosswalk

Published/Aired: 
April 2009
Description: 

Challenge
Promote visually and audibly the Salzburg School of Music right in the middle of a city.

Solution
Crosswalks were repainted in a piano keyboard shape at different locations in the city. Sensors were also installed beside the crosswalks on the sidewalk. Every time the walk sign turns on a piano song starts playing, simulating the idea that the people who start walking through the crosswalk are playing the song by stepping on the crosswalk.

Creative Director / Art Director: Pedro Martins
Photographer: Flickr images

Comments (11)

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Highest Rated

Guest's picture
Guest

Oh I love it! I am just wondering how they got the city to agree.

brandsurgeon's picture
brandsurgeon
Activity Score 693

I like.

Most times, worst enemies used to be best friends...

Guest's picture
Guest

Done in Venezuela.

Guest's picture
Guest

Oh I love it! I am just wondering how they got the city to agree.

AXAY555's picture
AXAY555
Activity Score 582

but how would people know its for Salzburg...
ok so this is not actually executed.. but good idea of d piano music being played when people walk.

sirvan's picture
sirvan
Activity Score 29860

Spec work.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

done in Amsertdam, and in US.

Guest's picture
Guest

challenge: win something
solutions: do something fake
done!

Guest's picture
Guest

Saying done without showing the other campaigns it´s been donde before.

Guest's picture
Guest

Magdalena 2008. - festival of creative communication (under 30)

http://www.magdalena.org/en/gallery/entries/40199/details.html

Guest's picture
Guest

Again?

Guest's picture
Guest

even done in romania.(sibiu)

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