Salvation Army: Reach coat

With your donation, a sense of dignity is within reach.

In advance of their annual Christmas donation drive, The Salvation Army has launched a multi-media campaign designed to increase donations during the Christmas season. The campaign, created by Grey Canada, asks the public to put themselves in the place of the 3 million Canadians without access to everyday resources by illustrating that for many life's basic necessities are out of reach.

Advertising Agency: Grey, Canada
Creative Director: Carl Jones
Art Directors: Rick Mayzis, Dylan Moggey
Copywriter: Chris Tropak

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4 comments

Cheerriiee's picture
Cheerriiee
952 pencils

The girl looks fahshionably dirty, I dont buy it, sorry.

morse's picture
morse
15972 pencils

Ah, girls, all they want is new clothes... ;)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Gi_bo's picture
Gi_bo
1385 pencils

This one is a downer

GiBo

Roger Keynes's picture
Roger Keynes
5498 pencils

Agree. Mother & child is much stronger.

Will Think for Salary

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