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Reach coat

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Published/Aired: 
December 2010
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In advance of their annual Christmas donation drive, The Salvation Army has launched a multi-media campaign designed to increase donations during the Christmas season. The campaign, created by Grey Canada, asks the public to put themselves in the place of the 3 million Canadians without access to everyday resources by illustrating that for many life's basic necessities are out of reach.

With your donation, a sense of dignity is within reach.

Advertising Agency: Grey, Canada
Creative Director: Carl Jones
Art Directors: Rick Mayzis, Dylan Moggey
Copywriter: Chris Tropak

Comments (4)

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Highest Rated

Roger Keynes's picture
Roger Keynes
5498 Activity Scores

Agree. Mother & child is much stronger.

The Jobless Writer
Will Think for Salary

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