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Reach coat

Agency: 
Published/Aired: 
December 2010
Description: 

In advance of their annual Christmas donation drive, The Salvation Army has launched a multi-media campaign designed to increase donations during the Christmas season. The campaign, created by Grey Canada, asks the public to put themselves in the place of the 3 million Canadians without access to everyday resources by illustrating that for many life's basic necessities are out of reach.

With your donation, a sense of dignity is within reach.

Advertising Agency: Grey, Canada
Creative Director: Carl Jones
Art Directors: Rick Mayzis, Dylan Moggey
Copywriter: Chris Tropak

Comments (4)

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Highest Rated

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Agree. Mother & child is much stronger.

The Jobless Writer
Will Think for Salary

Cheerriiee's picture
Cheerriiee
Activity Score 952

The girl looks fahshionably dirty, I dont buy it, sorry.

morse's picture
morse
Activity Score 17364

Ah, girls, all they want is new clothes... ;)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

gioborde's picture
gioborde
Activity Score 1387

This one is a downer

GiBo

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Agree. Mother & child is much stronger.

The Jobless Writer
Will Think for Salary

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