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Reach coat

Agency: 
Published/Aired: 
December 2010
Description: 

In advance of their annual Christmas donation drive, The Salvation Army has launched a multi-media campaign designed to increase donations during the Christmas season. The campaign, created by Grey Canada, asks the public to put themselves in the place of the 3 million Canadians without access to everyday resources by illustrating that for many life's basic necessities are out of reach.

Outdoor advertisment created by Grey, Canada for Salvation Army, within the category: Public Interest, NGO.

With your donation, a sense of dignity is within reach.

Advertising Agency: Grey, Canada
Creative Director: Carl Jones
Art Directors: Rick Mayzis, Dylan Moggey
Copywriter: Chris Tropak

Comments (4)

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Highest Rated

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Agree. Mother & child is much stronger.

The Jobless Writer
Will Think for Salary

Cheerriiee's picture
Cheerriiee
Activity Score 952

The girl looks fahshionably dirty, I dont buy it, sorry.

morse's picture
morse
Activity Score 17660

Ah, girls, all they want is new clothes... ;)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

gioborde's picture
gioborde
Activity Score 1387

This one is a downer

GiBo

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Agree. Mother & child is much stronger.

The Jobless Writer
Will Think for Salary

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