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10 comments

kleenex's picture
kleenex
22728 pencils

That is just what the company needed to do.

Church Money's picture
Church Money
76 pencils

Really like this. So often, outdoor stunts like these are so expensive that they outweigh any extra sales they generate. This isn't the case here though! Great job.

Galo's picture
Galo
441 pencils

Good idea and it sure was successful.

Rubina's picture
Rubina
7 pencils

great idea...

thedesignaddict's picture
thedesignaddict
5202 pencils

Fantastic idea. Spot on.

aarhusianer's picture
aarhusianer
2 pencils

Funny. I actually live in that city and didn't notice anything of this. No comments or pictures on facebook from my friends. Nothing in the news. This is the first time I've heard of it. And the city is not that big.

Glut's picture
Glut
3947 pencils

clever, nice!

Rabubi's picture
Rabubi
560 pencils

I would have liked to see what the finished outdoor looked like.

Wikimarketing.org's picture
Wikimarketing.org
25 pencils

very succesfull project, congrulations

Clements's picture
Clements
4 pencils

We did this at TBWA already a few years ago: http://www.youtube.com/user/TBWAdenmark#p/u/4/b4jpT4X93Mw

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