Royal Canin: Drooling dog

We booked two billboards (18/1) placed face to face, each on one side of a small street. One of the billboards shows the close portrait of a dog (of the breed Gread Dane) on a plain white background. The dog looks directly to the billboard in front of him, he has a longing expression on his face, is magnetised of what he sees. The sight of the billboard he is faced with obviously makes his mouth water: his drool drops from his tongue and ponds beneath the billboard. (We created this puddle with jam sugar that dropped from a simple installation of a canister and a tube.) On the other side of the street the viewer sees, what fascinates the drooling dog: The huge picture of "Royal Canin Great Dane" dog food!

Advertising Agency: Heye & Partner GmbH, Hamburg, Germany
Creative Director: Karsten Kuhn
Copywriter: Jost Kaehler
Art Directors: Linda Tiemann, Julia Hellwege
Photographers: Dog: Holger Kirk; Packshot: Thomas Schmitz
Production Company: Media booking: OMG Outdoor GmbH, Hamburg; Printing: Staudigl-Druck GmbH & Co. KG, Donauwörth; Placarding: awk Außenwerbung GmbH, Hamburg
Agency Producer: Corinna Bonsen
Account Executives: Jana Kruse; Image Editing: Max Hornäk, Installation: André Martens

13 comments

silvi's picture
silvi
4172 pencils

Buena idea, pero dificil de aplicar.
Good idea but difficult to concrete.

morse's picture
morse
16530 pencils

Good idea, but it's a little hard to find such media.

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Hibon's picture
Hibon
3736 pencils

Nice idea but not many people will see this ?

Simple ideas are the best !

funky_frogii's picture
funky_frogii
2536 pencils

ha ha ha ha ha....

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nepstein's picture
nepstein
197 pencils

Interesting idea. I feel it could have been executed slightly better, but that's trivial. Good job.

alansmithie's picture
alansmithie
14 pencils

it's a good idea...but probably everyone passing by is looking at the pond
wondering how that happened and not even looking at the opposite site.
A better place to put such an ad would be walk ways in subway stations.
they are sometimes even more narrow.

tirthomitro's picture
tirthomitro
2764 pencils

hey this one's cool

they showed me a picture & i laughed
dignity has never been photographed

jorj's picture
jorj
638 pencils

done before (pepsi) I want you.

Osama Nofal's picture
Osama Nofal
209 pencils

so funny...

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Marlus Lau's picture
Marlus Lau
1808 pencils

Hey, cool idea. Funny.

Gasper's picture
Gasper
44 pencils

Would be better if it were placed in an avenue or something like that!

mgriff21's picture
mgriff21
592 pencils

Nice placement.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

K.I.D_PUNK's picture
K.I.D_PUNK
151 pencils

OK.

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