Royal Canin: Drooling dog
We booked two billboards (18/1) placed face to face, each on one side of a small street. One of the billboards shows the close portrait of a dog (of the breed Gread Dane) on a plain white background. The dog looks directly to the billboard in front of him, he has a longing expression on his face, is magnetised of what he sees. The sight of the billboard he is faced with obviously makes his mouth water: his drool drops from his tongue and ponds beneath the billboard. (We created this puddle with jam sugar that dropped from a simple installation of a canister and a tube.) On the other side of the street the viewer sees, what fascinates the drooling dog: The huge picture of "Royal Canin Great Dane" dog food!
Advertising Agency: Heye & Partner GmbH, Hamburg, Germany
Creative Director: Karsten Kuhn
Copywriter: Jost Kaehler
Art Directors: Linda Tiemann, Julia Hellwege
Photographers: Dog: Holger Kirk; Packshot: Thomas Schmitz
Production Company: Media booking: OMG Outdoor GmbH, Hamburg; Printing: Staudigl-Druck GmbH & Co. KG, Donauwörth; Placarding: awk Außenwerbung GmbH, Hamburg
Agency Producer: Corinna Bonsen
Account Executives: Jana Kruse; Image Editing: Max Hornäk, Installation: André Martens
13 Comments
Buena idea, pero dificil de aplicar.
Good idea but difficult to concrete.
Good idea, but it's a little hard to find such media.
What hath God wrought
Nice idea but not many people will see this ?
Simple ideas are the best !
ha ha ha ha ha....
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Interesting idea. I feel it could have been executed slightly better, but that's trivial. Good job.
it's a good idea...but probably everyone passing by is looking at the pond
wondering how that happened and not even looking at the opposite site.
A better place to put such an ad would be walk ways in subway stations.
they are sometimes even more narrow.
hey this one's cool
they showed me a picture & i laughed
dignity has never been photographed
done before (pepsi) I want you.
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so funny...
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Hey, cool idea. Funny.
Would be better if it were placed in an avenue or something like that!
Nice placement.
I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?
OK.